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Amsterdam, VT

Full-time | Ecommerce

About the job

About Calvin Klein Europe B.V.
CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries. Calvin Klein, Inc. employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.

Department and Team
Your role is part of Calvin Klein E-commerce and Marketing departments, reporting to both the VP of CK E-Commerce and the Director of CK Omni Media. You will work closely with other teams within Marketing & Ecom as well as Consumer Insights, CRM, Studio, IT and external partners.

Your team is based in our Amsterdam headquarters and has 3 key objectives:
\n\nIncrease brand engagement and consideration in the markets.
\nDrive traffic and conversion at full price.
\nBe a proactive business partner with all stakeholders, internal and external.
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The Position
CALVIN KLEIN has launched a series of interconnected projects aimed at transforming our in-house marketing and data management capabilities to create a more connected, integrated and personalised dialogue with our customers. A key part of this transformation project is the in-housing of our digital media buy as well as the consolidation of our marketing technologies.
\nYou are responsible of the Google Marketing Platform stack (DV360, CM, SA360) with the main aim of creating synergies among the channels, taking full advantage of the technology to target the right audience and to boost overall traffic and ROAS. The team you are leading is indeed responsible for strategizing and executing all SEA, SEO and Display/Video campaigns, from awareness down to traffic and conversion. The Display operations are ran in-house while SEA/SEO is operated by our agency.
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Position Responsibilities
\n\nResponsible for developing and executing the channels Strategy aligned with the overall Marketing calendar and E-Commerce Strategy
\nBe the clear driver of traffic to our .com (80% of overall traffic) with a clear understanding and importance of balancing efficiency, quality and traffic volume.
\nProduce and create clear business cases in order to influence business priorities
\nProvide traffic/budget/revenue forecast across all marketing channel: SEA, SEO, Display, Referral, CRM, Display, Social and Direct
\nResponsible for the relationships, budgets, and contract requirements with third party vendors (e.g. Google) and external agencies through providing clear KPIs & Targets
\nAccelerate the CK business through organic search with clear understanding of technical and content scope based on the ever changing landscape/algorithm
\nCollaborate with the core stakeholders in understanding business challenges and providing opportunities for growth.
\nLead measurement projects (A/B tests, multi-touch attribution, etc.) on overall funnel metrics, proving business value for Ecom / Media campaigns as well as understanding best budget allocation.
\nWork closely with Marketing and Ecom Analysts to understand customer life time value and the attributional mix
\nBe a conduit of our Google Marketing Platform, acting as the technical & operational liaison on each program. Stay on top of the industry trends and technology innovations where it presents clear opportunity for CK
\nResponsible for on-boarding, managing, training existing team (5 people).
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The Ideal Candidate
\nExperience in working in a fast-paced digital agency, Ecom environment or performance marketing.
\nHighly analytical, technical and skilled in communication. Able to translate business questions and challenges into actionable & measurable solutions.
\nAreas of expertise should include project management, conversion optimizations, campaign analytics, conversion attributions, audience segmentation.
\nA strong learn-it-all and entrepreneurial mentality. Ability to deliver projects throughout the full project management life-cycle. Eager to learn and test new initiatives.
\nA detail-oriented, data-driven, and creative eye, combined with the ability to multi-task and manage several projects simultaneously.
\nStrong passions for Mar-Ad Technology: DSP, SSP, CMP, Attribution platforms, etc. You can envision integration and activation capabilities across multiple technology platforms.
\n\n

You Bring
\n10 years of Search and Display adv experience, with a good understanding and hands-on knowledge.
\nAdvanced knowledge of Google Marketing Platform: DV360, CM, SA360, GA360.
\nExperience with BrightEdge, WebMaster Tools, Screaming Frog, MOZ, Keyword Planner, AdWords tools and SA360
\nStrong commercial mindset
\nProficient in number crunching in Excel and experience with analytics tool such as Google Analytics, Omniture & Insights Discover.
\nProven experience with managing agencies and a team of specialists
\nPast working experience with international clients on the agency side or for an international company.
\nStrong verbal and written communication skills, attention to detail & accuracy.
\nKnowledge of the retail & fashion industry is a plus.
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\nWe Offer
\n\nTrainings and courses for self-development.
\nCompetitive salary and benefits.
\nA newly built campus with gyms, cafes, amazing lunches, and plenty of company events.
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\nWe would love to know why this istherole for you, so please include a motivational letter with your application.
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