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The Business Process Management (BPM) organization contributes to PVHs transformation through global adoption of new and enduring business capabilities. Our mission is to lead, listen and partner to create extraordinary value for our brands through process excellence. BPM optimize business processes to deliver consistent, core capabilities balanced with flexibility to support value add brand/regional differences.
The BPM Planning Team operates as internal consultants across PVH, leading the design and implementation of planning leading practices and transformation programs.
The planning team serves as subject matter experts, guiding and supporting business units on integrated planning strategies/roadmaps, business process design, development of capabilities and systems, performance metrics, training, adoption, and continuous improvement.
The primary responsibility of the Senior Manager, Business Process - Digital Asset Management is to drive the advancement of PVHs end-to-end Digital Asset Management business processes, capabilities, & performance including digital asset lifecycle management, collaboration & workflow management, cataloging & metadata / taxonomy management, and auditing & analytics.
This role has a significant leadership (influence) impact on building, enabling, and advancing the Digital Asset Management processes & capabilities across PVH brands and business units. It requires a strong ability to influence at multiple levels across the organization.
This position actively partners with business and IT on business transformation projects supporting the advancement & optimization of PVHs of Digital Asset Management processes, capabilities, & performance. This role will actively drive and execute business enablement activities focused on business process design & implementation, capability requirements definition & implementation, transformation & adoption (including applicable training), and drive on-going continuous improvement & best practice sharing across the business units.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Operate in a leadership capacity to drive and execute business process and enablement activities for Digital Asset Management transformation initiatives
Contribute as a Digital Asset Management Thought Leader & Subject Matter Expert SME with strong working knowledge of digital asset lifecycle management, collaboration & workflow management, cataloging & taxonomy management, and auditing & analytics processes, leading practices, & tool capabilities
Contribute to PVHs End to End Digital Transformation Vision ensuring cross-functional integration of Digital Asset Management processes with PVHs consumer marketing, go-to-market, & product lifecycle management processes
Define & document future state Digital Asset Management business processes, capability requirements, & improvement opportunities
Spearhead current vs. future state assessments to assist business units with understanding of from/to change impacts
Partner & advise business units in understanding from/to change impacts, assessing process & organizational readiness, and implementing change readiness & adoption plans
Support preparation and facilitation of user acceptance testing
Lead development of Digital Asset Management day in the life business process training playbooks, how-to guides, and procedure documentation
Support delivery of Digital Asset Management day in the life training and conduct pre and post go-live evaluations to identify risks and drive training/adoption corrective actions
Monitor Digital Asset Management process performance & tool adoption with objective of diagnosing issues & identifying improvement actions
Coach & guide Marketing, Creative, Merchandising, Sales Teams, & power users in applying Digital Asset Management leading practices
Drive development and implementation of Digital Asset Management key success metrics & reporting. ex: Marketing Productivity, DAM Usage Statistics (User/Search/Catalog, etc. Volume Trends & Ratios), Marketing Intelligence (Largest ROI Assets), Consistent Brand/Consumer Experience
Lead & facilitate cross business unit forums to exchange of Digital Asset Management best practices, transfer knowledge, share adoption successes and learnings, and drive continuous improvement opportunities
Support governance & prioritization of enhancement requests across business units related to Digital Asset Management continuous improvements
Support development of project plans, timelines, & resourcing for business enablement activities to support Digital Asset Management transformation initiatives
Champion the on-going development of the BPM teams business transformation methodology & toolkit to enhance delivery & adoption success
Stay apprised of latest process and technology capabilities that can be applied to PVH Digital Asset Management processes
QUALIFICATIONS & EXPERIENCE:
Minimum 6 years operational business and/or consulting experience in Digital Marketing, Retail, Media, and/or Ecommerce in a multichannel retail setting
Apparel or consumer products company experience preferred, especially a fast-moving, multi-channel consumer goods business
Minimum of 2 years experience in business process management driving process improvements and managing change.Prefer process improvement experience in marketing domain & ideally specific experience with DAM workflow design
Experience using business process mapping tools (Visio, Industry Print, etc.)
Minimum 2 years supervisory role/experience managing a team
3+ years experience with leading Digital Asset Management platforms preferably Nuxeo. Ideally involved in design, implementation in multi-brand business, & training/expert user.Understanding & exposure to other marketing, ecommerce, and product information systems a plus
Project management experience preferred
Bachelors degree in Business, Marketing, or related field. MBA a plus.
Project Management certification not required but highly valued
Fully conversant in Digital Asset Management concepts, leading practice business processes and techniques, and DAM system functional capabilities
Capable of effectively managing collaborative relationships between Marketing, Design, Merchandising, Sales, and other business functions.
Demonstrated leadership skills in managing a business transformation initiative, process and system implementation project, and cross-functional teams
Effective communication, collaboration, facilitation, and influencing skills with ability to interface across functional areas and at all levels of the organization
Strong quantitative, analytical and critical thinking skills with demonstrated use of data analysis and metrics to drive decision making and continuous improvement
Proven ability to develop teams and educate and train others in new ways of doing business
Solid project management skills for planning, resourcing, monitoring project and improvement initiatives & experience with Agile methodologies
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for