Tommy Hilfiger is one of the worlds leading designer lifestyle brands, internationally recognized for celebrating the essence of classic American cool style. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, mens, womens and kids sportswear, Tommy Hilfiger Denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Tommy Hilfiger, which was acquired by PVH Corp. in 2010, has more than 16,000 associates worldwide and an extensive distribution network in over 100 countries. Global retail sales of the Tommy Hilfiger brand were US $8.5 billion in 2018.
The Department & Team
Fitting within the wider Marketing and Communications group, our Creative team is a talented group of art directors, designers, writers and producers, collaborating to originate ideas, create content and activate marketing campaigns.
Were continually responding to ever-changing consumers needs. Finding innovative ways to connect with new audiences and keeping ahead of the game when it comes to innovation, storytelling and creativity. All of which contributes to positioning Tommy Hilfiger as a leading global lifestyle brand.
Upholding our brand vision, the Art Director collaborates with marketing teams (at all levels) and key stakeholders across the business, to concept and create engaging content and oversees the integration of creative materials across all touchpoints for local, regional and global initiatives.
The scope of work is varied and youll come with ideas that could live anywhere. Our work includes everything from digital content, email marketing and website design to retail promotions, 3-D window and in-store displays, fashion look book shoots including video and visual brand identity. We also work on internal communications, press kits, invites and events, special projects and corporate videos. We support B2B with creative content for trade shows/events and inspiring sales tools for our wholesale customers.
Digital marketing is an integral part of our daily work.Youll bring a strong editorial sensibility to the nuts and bolts of online retail and an understanding of how the marriage of content and commerce applies to all channels, including social media.
Have a clear understanding of our brand vision and creative guidelines
Take the creative lead on assigned projects. Collaborate with peers to concept and develop seasonal projects and key initiatives. Input into the creative brief, ideate concepts, brainstorm and pitch ideas. Encourage innovative thinking and new approaches
Fully understand scope of work. Update Creative Director as projects progress to make sure work is on-brand. Review work with Marketing teams/key stakeholders and provide clear and constructive direction and feedback
Team-up to concept and art direct shoots [photography and video]. Bring along your trusted industry contacts and introduce new talent too. Ensure synergy in shoot art direction, keep things on-brand and deliver in-line with the objectives
Build and manage relationships with external and internal contributors. Navigate creative approvals, positively contribute to discussion and take projects to a global stage where appropriate
Measure a project's success beyond delivery; proactively seek out feedback and results Understand and respond to performance data and how this affects future creative work
Partner with Creative Operations to ensure you have the resources and adequate time to deliver creative work
Raise any (potential) issues and navigate through roadblocks and unexpected problems to ensure success
Contribute to a positive team environment, from helping others to the overall vibe in the office
Continually strive to improve work on both an aesthetic and functional level
Responsible for producing great work and keeping our creative standards high
Support and partner with creative and production teams on assigned projects. Share knowledge and best practices across the teams
Take responsibility for your own performance and development including training through PVH University and contributing to your rolling priorities and continual feedback cycles
The Ideal Candidate:
A minimum 7 years experience, with at least 3 years working within an editorial environment, in-house Agency team or creative Agency, working with fashion, luxury or lifestyle brands.
A degree in a creative field such as graphic/digital design, fine arts, visual communication, art direction
Experience working with fashion, luxury or lifestyle brands in an Art Director capacity. Youll most likely have fashion art direction experience across varied shoots, but were looking for more than beautiful imagery. Your outstanding folio of work will show captivating storytelling, impeccable graphic design, impactful retail displays and windows, digital/content experience, and bringing brands to life in innovative new ways across different formats
Enjoys being hands-on; youll have expert competency with Adobe Creative programs, with a focus on InDesign, Photoshop, Illustrator, and Sketch-up for designing 3-D environments, as well as Keynote for presentations
Business level- fluency is spoken and written English
Adaptable; theres no typical day at TH Creative Marketing
A master at juggling priorities, ensuring timely delivery of work and managing numerous projects simultaneously
A passion, tenacity, curiosity and optimism to bring about creative ideas with exceptional design execution. Youre a collaborator and inspirer who, by daily example, seeks insights from other creatives, media, strategy, technology, marketing and UX teams to bring about great work.
An enthusiastic collaborator, but also self-initiating and motivated to work autonomously. Youll enjoy working with others, sharing knowledge and best practices across the teams, and strive to continually improve work on both an aesthetic and functional level. In short, youre somebody even experienced Creatives can learn from, and youre open-minded to learn from others too
A natural communicator; you eloquently present ideas and navigate work through key stakeholders, contributing to discussion and positively influencing decisions. Youll articulate the rationale behind your work, based on consumer insight, behavior or business facts not your opinions.
Positive; you bring those vibes to the team while keeping work standards high, contributing to our unique agency culture, every day
A detailed eye with exceptional graphic and typography skills, and a passion for generating innovative (but workable) creative solutions
A passion, confidence, high level of motivation, curiosity and agility to bring about creative ideas with exceptional design execution
A commercial sensibility
Basic animation and/or video-editing skills (Premiere, After Effects)
A beautiful state-of-the-art Campus, complete with our very own People's Place Gym and People's PlaceCafs
A companyculturethat fostersdevelopment,