The Tommy Hilfiger SEO Specialist will join the eCom Traffic Management Team at our European head office in Amsterdam and will report into the SEM Manager. The team is responsible for all SEO/Organic Search traffic for Tommy Hilfiger across Europe. The SEO Specialist will be responsible for delivering Organic Search traffic and net sales targets for the brand, together with her/his manager & the agencies
Accelerate the tommyhilfiger.com business through organic search
Bring best in-class SEO practice from an on-site and technical standpoint
Ensure optimal ranking/visibility for the relevant keyword and landing pages driving high quality traffic resulting in continuous and long-term growth
Optimise on-page elements taking into consideration relevancy, seasonality and search trends
Contribute and execute to the creation of the channel strategy & underlying roadmap together with the SEM Manager and relevant stakeholders
Manage communication with internal stakeholders: UX & Product Owners, Analytics, Trade, IT & external stakeholders: agency, Brightedge
Conduct end-to-end SEO testing and validation for SEO related tickets
Work closely with the SEA Specialist to strategic drive the two channels with a synergy approach
Analyze SEO results on a weekly, monthly & quarterly level as well as organize monthly and quarterly business reviews
The Ideal Candidate
2-5 years SEO/Organic Search, with a good understanding and knowledge of SEA
Working experience with BrightEdge, WebMaster Tools, Screaming Frog, MOZ, Keyword Planner, AdWords tools, DataStuido
Proficient in number crunching in Excel and experience with analytics tool such as Google Analytics, Omniture & Insights Discover.
Ideally with SEO technical hands-on experience
Excellent project coordination skills and the ability to work efficiently under tight deadlines.
Strong verbal and written communication skills, attention to detail & accuracy.
Ability to work well independently as well as in a team.
What You Can Expect From Us
A beautiful state-of-the-art Campus, complete with our very own People's Place Gym and People's Place Cafe's
A companyculturethat fostersdevelopment, offering training and learning opportunities through our very own PVH University
An international environment which respects diversity, equality, and individuality
Asmart work programthatempowers our associates to work at their preferred location within a flexible schedule
A chance to unwind with weekly social activities