Specialist, CRM Marketing Automation

PVH Corp

Multiple Locations


0 year(s)
Full-Time
N/A


Job Description
The Team
The CRM, Loyalty & Personalization team has 3 key objectives:


Increase consumer engagement

Improve retention rate

Drive traffic and conversion to support sales and marketing efforts


The CRM team is part of the Marketing department. The CRM team drives and facilitates various projects related to consumer data intelligence activated through email, app, SMS and more touchpoints with the aim of building loyalty and retention


The Position
The Specialist CRM Marketing Automation will create, implement and maintain best practice processes in CRM data management, marketing automation and integrated campaigns for both Tommy Hilfiger & Calvin Klein. For this role, we need an expert with in-depth knowledge of Marketing Automation tools. This person will be responsible for designing and implementing consumer focused marketing journeys.

Successful candidates will have deep CRM knowledge and proven success in implementing data-driven marketing campaigns. The perfect candidate is curious, reasonably technical, positive and well organized.

This role works alongside Consumer Data Analysts and reports into the Senior Manager, Data & Operations.

Key Responsibilities:

Marketing Automation


Be the go-to person for all questions relating to our campaign management set-up

Get your hands dirty on the solution and actual implementation of improvements and smaller projects

Look for anomalies and improvement opportunities to initiate technical infrastructure improvements

Drive personal communication by designing & implementing cross-channel communication workflows to drive deeper and more meaningful consumer engagement

Develop processes and best practices for implementing data driven marketing campaigns

Achieve campaign optimization by forming hypothesis and implement split-tests in order to improve marketing performance


Project Management


Manage projects for both brands in the areas of campaign & data management

Contribute to vision- and roadmap development for the CRM Platform, by:

Introducing and driving marketing automation initiatives

Initiating projects to make sure that capabilities of the current CRM infrastructure are utilized to its fullest extent

Reviewing and implementing industry best practices




Manage vendor relationships:

Day-to-day communication & updates

Continuously review and optimize way of working together




Keep all stakeholders aligned & focused on the deliverables in order to deliver the end product according to the timelines and specifications




The Ideal Candidate

2-4 years experience in digital marketing, CRM or analytics

2-4 years experience with campaign management tools, preferably experience with Salesforce Marketing Cloud

Fluent in English (written and verbal)

Expert in campaign management

Deep knowledge of digital marketing data and analytics

Understanding of data exploitation for the purpose of marketing

Strong project management skills

Strong communication and storytelling skills, written and verbal

Results-driven and fact based communication style

Excellent organizational skills, with the ability to juggle complex priorities and projects

Passion for innovation in the field of marketing automation

Self-starter with the willingness to operate at both strategic and tactical levels

Problem -solving and practical decision-making abilities

Able to work independently and proactively have a curious mindset, with an ability to adapt to and thrive in a fast-paced, changing environment

A University degree (e.g. in Business, Marketing, Economics, Econometrics, Mathematics, Computer Science)


Nice to Haves:


Experience working with fashion or lifestyle brands

Passion or understanding of retail marketing

Comfortable with HTML, JavaScript or SQL


What You Can Expect From Us

A beautiful state-of-the-art Campus, complete with our very own People's Place Gym and People's Place Cafe's

A company culture that fosters development, offering training and learning opportunities through our very own PVH University

An international environment which respects diversity, equality, and individuality

A smart work program that empowers our associates to work at their preferred location within a flexible schedule

A chance to unwind with weekly social activities


Wed love to know why this is the role for you, so please include a motivational letter with your application!



NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

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