Consumer Insights & CRM Specialist - Maternity Cover

PVH Corp

Multiple Locations

0 year(s)

Job Description
The Team
PVH has evolved from its 1881 roots to become a diversified global company with over $9 billion in revenues through a combination of strategic acquisitions and by successfully growing our brands globally across the Wholesale, Retail, E-commerce and Licensing channels. PVH Corporation made several acquisitions over a decade that has redefined the identity, performance and long-term growth potential of the Company. Through these transformative acquisitions, we have secured our position as one of the largest branded lifestyle apparel companies in the world, with a diversified portfolio of iconic lifestyle apparel brands, led by Tommy Hilfiger and Calvin Klein. Together, these two brands represent over 75% of our worldwide business and are expected to continue to drive future revenue and profitability growth. As a much larger organization, we continue to operate under our core business principles, which value leaders who hold the highest ethical standards, while also driving results across the business. At PVH, we take great pride in our passion, integrity, individuality, partnership and accountability, and we believe that these attributes will serve as key competitive advantages. Our people are our greatest asset, we believe that investing in our talent will allow us to continue to grow our business

The Position
Aim of the role of Consumer Insight & CRM Specialist is to lead the transformation of consumer, market, digital and sales data into an insight source to secure a new approach to drive the brand performance.

Key Accountabilities

You will have the opportunity to develop professional competencies by leading the following activities:

Grow companys consumer insights and analytics capability;

Work with HQ and cross functionally with other departments for specific projects aimed to support the business through data;

Focus on developing the new CRM program partnering with HQ and Omnichannel team;

Lead and drive the development of consumer, trend, digital, sales insights to secure application of the brands experience across all touch points;

Support the evolution of the marketing strategy developing analysis and providing accurate and relevant data to take decisions;

Coordinate and consolidate the process of alignment between channels;

Secure regular communication with the main stakeholder of the company on trend, insights and data available and relevant for the business;

Be the main point of contact between HQ Consumer Insights team and Italian branch;

The Ideal Candidate

Previous working experience in a similar role

Knowledge on CRM and Omnichannel areas

Excellent analytical abilities

Excellent Excel skills are required. Its recommended solid experience with analytics tools (i.e. Google Analytics, Tableau, etc.)

Excellent PowerPoint skills are required. Communication and presentation skills capacities recommended

Willing to support the team in daily tasks to achieve the company goals

Fluent in both oral & written English