PVH Corp:
Project Manager, Consumer Journey and Regional Marketing Job in Amsterdam, VT

<p><b>About Tommy Hilfiger</b></p><p>Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than1,400 retail storesthroughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of theTommy Hilfigerbrand were $9.2 billionin 2019</p><p></p><p>Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includesTOMMY HILFIGERandTOMMY JEANS.</p><p>Tommy Hilfiger is one of the worlds most recognized premium designer lifestyle groups and is recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.</p><p><br />Its focus is designing and marketing high-quality mens tailored clothing and sportswear, womens collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.</p><p></p><p><b>The Team </b><br /><span>The Consumer Journey area is overseeing the development and orchestration of regional marketing campaigns in Europe, from strategy to final implementation. Whether produced in-house or external, the team delivers campaigns that connect with our consumers and drive their behavior when interacting with the brand. Brand campaign and commercially orientated product campaign launches as well as ongoing development of new communications strategies to keep the brand relevant for our consumer are among the core responsibilities too.</span></p><p></p><p><i><span>Our Ambition:</span></i></p><p><span> Right message, right time, right channel, right consume</span></p><p><span> From strategy to execution, maximizing impact with our consumers</span></p><p><span> Optimize, improve and learn along the consumer journey</span></p><p></p><p><span><i>Our Mindset: </i>Engage to Convert</span></p><p></p><p><i><span>Our Behaviors:</span></i></p><p><span> Allow for intuition but let data steer our decisions</span></p><p><span> Fewer, bigger, better maximize impact on consumers</span></p><p><span> Execute with discipline driving operational excellence</span></p><p></p><p><b>The Position</b><br />In this position you will be responsible for making the Tommy Hilfiger brand stand out in the fashion industry and beyond.Your goal is to help bring our Consumer Journey to the next level across Europe while understanding the competitive environment; fostering new, innovative ways of connecting with our consumers.</p><p><br /><b>Key Responsibilities:</b><br /><br /><i>Regional Marketing Planning</i></p><p></p><p>Drive EU business and commercial strategy together with Senior Manager, Region Europe</p><ul><li><p>Own pre-planning phase with Brand Marketing</p></li><li><p>Lead team with Consumer Insights: Brand Health performance and economic drivers</p></li><li><p>Lead commercial</p></li></ul><p></p><p><i>Contribute towards strategic projects:</i></p><p></p><ul><li><p>Consumer Journey Mapping - Advancing application of global aspirational CI segmentation work in Europe, based on real consumer needs</p></li><li><p>Building Market Archetypes Deploy country clustering using Market Attractiveness & Brand Health, leading to annual Market Objective and KPI Setting per market</p></li><li><p>Go-To-Market Activation Strategy Balance Brand and Product Communications mix across all disciplines per country / archetype, making more impact with consumers</p></li><li><p>Positioning in Market Develop activation plan per market, including definition of content and consumer facing messaging framework requirements</p></li></ul><p></p><p><i>Consumer Journey Project Management</i></p><p></p><p>You will Project Manage key Consumer Journeyinitiatives across Europe. You will also provide strong support to both the Director Consumer Journey, Planning and MarTech and Senior Manager, Region Europe:</p><p></p><ul><li><p>You will be managing Consumer Journey projects from A-Z with high volume output</p></li><li><p>Ensuring consistency across all consumer journey Planning deliverables</p></li><li><p>Identifies and implements process optimization across initiatives</p></li><li><p>Responsible for financial monitoring of projects, ensuring that projects are scoped accurately, making sure that all projects are delivered on time, on budget and to the highest quality</p></li><li><p>Collaborate with various departments & stakeholders within the organization to collect project requirements, including milestones and budgets</p></li><li><p>Report on consumer journey level, leveraging related databases</p></li><li><p>First point of contact for internal departments</p></li><li><p>Create and Implement Project Charters</p></li><li><p>Streamlining Holistic Strategy Documents</p></li><li><p>Coordinate integrated plan Development</p></li><li><p>Oversees Team capacity</p></li><li><p>Sharing best practice and learnings</p></li></ul><p></p><p></p><p><b>The Ideal Candidate:</b></p><ul><li><p>Experience working on global advertising campaigns and media management, either with an advertising agency or on the client side</p></li><li><p>Well-versed in 360 communications planning and implementation</p></li><li><p>A strong team player</p></li><li><p>Open minded and resourceful</p></li><li><p>Analytical mindset with an ability to extract insights from data</p></li><li><p>A strong can-do mentality in delivering projects throughout the full project management life-cycle and managing expectations throughout the project</p></li><li><p>Knowledge of advertising and media planning processes across all channels, including Digital, combined with experience in delivering integrated on and offline campaigns</p></li><li><p>A detail-oriented, data-driven, and creative eye, combined with the ability to multi-task and manage several projects simultaneously</p></li><li><p>A strong understanding and affinity to create holistic and consumer-centric regional European strategies</p></li><li><p>Strong communication & interpersonal skills: negotiating, influencing, facilitation, prioritization, decision-making and conflict resolution skills (stakeholders)</p></li><li><p>A completed