Manager Brand Activation (m/f/x)

PVH Corp

Multiple Locations


0 year(s)
Full-Time
N/A


Job Description
<p>Since its foundation in 1881, PVH (Philips-Van-Heusen) has developed into one of the largest textile groups with more than 30,000 employees worldwide. Led by the premium brands TOMMY HILFIGER & CALVIN KLEIN, we have a diverse portfolio of international fashion brands.<br />As the largest European sales organization, PVH Ger+ is responsible for a total of 13 countries. We are looking for a <b>Manager</b> <b>Brand Activation</b><b> (m/f/x)</b> for our headquarters in Dsseldorf's Media Harbour.<br /></p><p>You like the idea of working in an international company?<br />Do you enjoy working independently as well as in a team and getting involved?<br />Then we are looking for you!<br /><br />Your responsibility is to develop and implement digital marketing campaigns with a strong focus on content marketing.<br /></p><p>YOUR RESPONSIBILITIES:</p><ul><li><p>Develop seasonal content plan and strategy in line with global brand marketing calendar</p></li><li><p>Align deliverables with local e-commerce media needs</p></li><li><p>Set and track specific targets based on campaign setup</p></li><li><p>Analyze, define and share omni-channel marketing needs and translate into engaging content that speaks to our customer</p></li><li><p>Work closely together with brand marketing and sales team, wholesale partners and agencies to develop digital content based on those needs</p></li><li><p>Develop creative marketing concepts and storylines based on consumer insights creating a clear consumer journey</p></li><li><p>Plan, brief and coordinate campaign shootings incl. samples, styling, project time lines and deliverables in line with global guidelines</p></li><li><p>Identify and test new digital content marketing trends to continuously improve our marketing<br /></p></li></ul><p>YOUR BACKGROUND:</p><ul><li><p>University Degree and relevant work experience</p></li><li><p>Enthusiasm for digital content production</p></li><li><p>Dedication to delivering the best creative work, on time and on budget</p></li><li><p>Strong project and time management skills</p></li><li><p>Excellent communication and presentation skills</p></li><li><p>A hands-on, energetic, team player approach</p></li><li><p>Independent thinker and proactive problem solver</p></li><li><p>Good command of written and spoken English<br /></p></li></ul><p>WE OFFER:</p><p>Exciting career and development opportunities in an internationally successful company as well as an attractive and dynamic environment.<br />As a sustainable company, we bear responsibility for a healthy work-life balance for our employees. Regular employee events and charity campaigns are part of our strong and cordial corporate culture.<br />You can find a small impression <a href="https://vimeo.com/356349534" target="_blank">here</a>.</p>","industry":"Retail"