PVH Corp:
Digital Content Campaign Specialist, Calvin Klein Job in Amsterdam, VT

<p><b>About PVH Corp.</b></p><p>PVH is one of the most admired fashion and lifestyle companies in the world.</p><p>We power brands that drive fashion forward for good.</p><p>Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warners, Olga and Geoffrey Beene brands, as well as the digital-centric intimates brand. True&Co. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. Thats the Power of PVH.<br /></p><p><b>About Calvin Klein</b></p><p>Calvin Kleinis a global lifestyle brand built on iconic essentials and powered by bold, progressive ideals. TheCalvin Kleinbrands CK Calvin Klein,Calvin Klein,Calvin Klein Jeans,Calvin Klein UnderwearandCalvin Klein Performance provide us with the opportunity to market products both domestically and internationally at various price points, through multiple distribution channels and to different consumer groups. TheCalvin Kleinbrands are also licensed for a range of products, including fragrance, women's apparel, footwear, eyewear, watches and jewelry in various regions. Global retail sales of products sold under theCalvin Kleinbrands were approximately $9.4 billion in 2019.</p><p>The tiered-brand strategy was established forCalvin Kleinto provide a focused, consistent approach to global brand growth and development that preserves the brand's prestige and image. Each of theCalvin Klein brands occupies a distinct marketing identity and position. We believe thatCalvin Kleinis well positioned over the next few years to establish itself as the worlds favorite brand. With the North Star of "Defying the boundaries of self-expression" guiding its design, marketing and consumer engagement initiatives, we believe that Calvin Klein will convert its investments into ongoing commercial success</p><p><br /><b>The Team </b><br />The Calvin Klein Ecommerce department is responsible for the owned and operated calvinklein.com websites across 32 European markets. As one of the fastest growing channels within the company, you will work in a fast-paced environment with big ambitions for the coming years!</p><p></p><p>The Content team is part of the wider Ecommerce department, and is responsible for all marketing campaigns on the website. The team oversees the entire content lifecycle from briefing and shooting through the deployment and analysis of content on site.</p><p></p><p>As coordinators of campaign go-lives, the Content team must aling closely with many internal stakeholders such as the Buying, Planning, UX, and Merchandising teams as well as the teams responsible for the different traffic channels such as CRM, SEO, SEA and Paid Media. In addition to supporting the trading teams on a weekly basis, the Content team also acts as the brand guardians within the Ecommerce department, providing a best-in-class content experience for users of ck.com.</p><p></p><p>The Position<br /><span>As the Content Campaign Specialist, you will drive all marketing content briefing within the Ecommerce department. Working together with the Content Coordinator, you will ensure creative assets come in on time and to spec. When you start in this role you will have the exciting challenge to formulate the on-site strategy into a creative brief designers and copywriters use to create a successful cosumer-centric campaign. You will do this for both seasonal shoots as well as campaigns delivered from the global headquarters. For the seasonal shoots you will align closely with the different Buyers to fully understand the buy strategy and the product details so that our content calendar is aligned with product drops. In this role you represent a crucial spider in the web of campaigns as you will be coordinating between Ecommerce teams and marketing channels. </span></p><p><span>When you start this role the Content Manager would also love your support in two projects: the creation of a campaign playbook and developing a segmentation/personalization content strategy. Both projects are key initiatives for 2021 and are expected to increase the effectiveness and executional excellence of our campaigns. </span></p><p></p><p><b>Key Responsibilities:</b></p><ul><li>Manage the content briefing calendar and making sure campaign assets get delivered on time.</li><li>Brief the seasonal shoots into the Marketing team and provide data to support development of creative concept.</li><li>Analyze campaign performance on site and coordinate analysis efforts across teams.</li><li>Support on briefing campaign assets into the in-house creative agency and make sure creative assets get delivered to spec.</li><li>Manage the relationship with the translation angency and organize workshops to ensure the Calvin Klein tone of voice gets through in translated copy.</li><li>Provide support and manage the Content Coordinator.</li></ul><p></p><p><b>The Ideal Candidate:</b></p><ul><li>Minimum 3-5 years experience in digital content marketing.</li><li>Experience in working in the fashion industry or in another creative industry.</li><li>Excellent statistical analysis skills and proficiency with data analysis platforms (we use Adobe Analytics and ContentSquare).</li><li>Understanding of the Ecommerce environment and the role of content in both driving commercial success and acting as a brand window.</li><li>Excellent communication skills with the ability to drive conversations with internal stakeholders, designers, CRO, UX, Site-Merchandising and Buying teams.</li><li>A master at working under pressure: proven experience in managing multiple projects with multiple stakeholders at the same time.</li><li>A team player, adaptable and thriving in a fast paced environment.</li><li>A strong interest in managing or some level of managerial experience.</li></ul><p></p><p><b>What You Can Expect from Us: </b></p><ul><li>Acompanyculturethat fostersdevelopment, offering trainingand learning opportunities through our very own PVH University</li><li>An international environment which respects diversity, equality,and individuality</li><li>Amonthly Covid home- office budget</li><li>Asmart work programthatempowers ourassociates to workfrom home in the Netherlands, withina flexible schedule</li><li>Abeautifulstate-of-the-artCampus awaiting you upon our return to the office</li></ul><p><br />Please include a cover letter with your application. We would love to know why this is THE role for you!</p><p></p><p><b><i>COVID-19 and Working at PVH</i></b></p><p><i><span>As we continue to navigate the impact of</span>COVID<span>-19 and look ahead to shaping our new ways of working, the health, safety and well-being of our associates remains our #1 priority. This means all of our teams, including HR, work a bit differently*.</span> Our Recruiting process is conducted remotely, primarily via phone and video calls. New hires will be welcomed through an adapted, at-home onboarding program. Equipment will be delivered safely to your front doors.<br /><br />We will continue to work this way until September 2021, and are looking to shape a mo