Specialist, CRM Marketing Automation

PVH Corp

Multiple Locations


0 year(s)
Full-Time
N/A


Job Description

PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward for good. Our brand portfolio includes the iconic CALVIN KLEIN & TOMMY HILFIGER. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.7 billion in annual revenues. Thats the Power of Us. Thats the Power of PVH.

Department and Team
The CRM, Loyalty & Personalization team has 3 key objectives:

  • Increase consumer engagement

  • Improve retention rate

  • Drive traffic and conversion to support sales and marketing efforts


The CRM team is part of the Marketing department. The CRM team drives and facilitates various projects related to consumer data intelligence activated through email, app, SMS and more touchpoints with the aim of building loyalty and retention.

The Position

The Specialist CRM Marketing Automation will create, implement and maintain best practice processes in CRM data management, marketing automation and integrated campaigns for both Tommy Hilfiger & Calvin Klein. For this role, we need an expert with in-depth knowledge of Marketing Automation tools. This person will be responsible for designing and implementing consumer focused marketing journeys.

Successful candidates will have deep CRM knowledge and proven success in implementing data-driven marketing campaigns. The perfect candidate is curious, reasonably technical, positive and well organized.

This role works alongside Consumer Data Analysts and reports into the Director, Data & Operations.

Key Responsibilities:

Marketing Automation

  • Be the go-to person for all questions relating to our campaign management set-up

  • Get your hands dirty on the solution and actual implementation of improvements and smaller projects

  • Look for anomalies and improvement opportunities to initiate technical infrastructure improvements

  • Drive personal communication by designing & implementing cross-channel communication workflows to drive deeper and more meaningful consumer engagement

  • Develop processes and best practices for implementing data driven marketing campaigns

  • Achieve campaign optimization by forming hypothesis and implement split-tests in order to improve marketing performance

Project Management

  • Manage projects for both brands in the areas of campaign & data management

  • Contribute to vision- and roadmap development for the CRM Platform, by:

    • Introducing and driving marketing automation initiatives

    • Initiating projects to make sure that capabilities of the current CRM infrastructure are utilized to its fullest extent

    • Reviewing and implementing industry best practices

  • Manage vendor relationships:

    • Day-to-day communication & updates

    • Continuously review and optimize way of working together

  • Keep all stakeholders aligned & focused on the deliverables in order to deliver the end product according to the timelines and specifications

The Ideal Candidate:

  • 2-4 years experience in digital marketing, CRM or analytics

  • 2-4 years experience with campaign management tools, preferably experience with Salesforce Marketing Cloud

  • Fluent in English (written and verbal)

  • Expert in campaign management

  • Deep knowledge of digital marketing data and analytics

  • Understanding of data exploitation for the purpose of marketing

  • Strong project management skills

  • Strong communication and storytelling skills, written and verbal

  • Results-driven and fact based communication style

  • Excellent organizational skills, with the ability to juggle complex priorities and projects

  • Passion for innovation in the field of marketing automation

  • Self-starter with the willingness to operate at both strategic and tactical levels

  • Problem -solving and practical decision-making abilities

  • Able to work independently and proactively have a curious mindset, with an ability to adapt to and thrive in a fast-paced, changing environment

  • A University degree (e.g. in Business, Marketing, Economics, Econometrics, Mathematics, Computer Science)


Nice to Haves:

  • Experience working with fashion or lifestyle brands

  • Passion or understanding of retail marketing

  • Comfortable with HTML, JavaScript or SQL

What You Can Expect from Us:

  • Acompanyculturethat fostersdevelopment, offering trainingand learning opportunities through our very own PVH University

  • An international environment which respects diversity, equality,and individuality

  • Amonthly Covid home- office budget

  • Asmart work programthatempowers ourassociates to workfrom home in the Netherlands, withina flexible schedule

  • Abeautifulstate-of-the-artCampus awaiting you upon our return to the office


Please include a cover letter with your application. We would love to know why this is THE role for you!

PVH Europe and ourbrands,TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

COVID-19and Working at PVH

As we continue to navigate the impact ofCOVID-19 and look ahead to shaping our new w