Analyst, Media & AdTech

PVH Corp

Multiple Locations

0 year(s)

Job Description

About Tommy Hilfiger

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than1,400 retail storesthroughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of theTommy Hilfigerbrand were $9.2billionin 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwidewith a brand portfolio that includesTOMMY HILFIGERandTOMMY JEANS.

Tommy Hilfiger is one of the worlds most recognized premium designer lifestyle groupsand isrecognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality mens tailored clothing and sportswear, womens collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

The Team

The European Media team is seven people strong, and partners with Brand Marketing, Consumer Journey, Omni and Ecommerce, across multiple project divisions in 18 markets. Our role is to ensure that our message - whatever phase of the consumer journey - reaches the right consumer at the right moment. Together with our agency of record, our mission is to drive Tommy Hilfigers media practice to new heights embracing innovation and continual improvement through a Test & Learn mentality.

The Position

As the analyst on the team, you will manage the end-to-end workflow of reports ensuring they are: accurate, delivered on time, and relevant. Insights should lead to actions and valuable outcomes, and help the team to deliver on Brand as much as on our Ecommerce targets and through this cement the role of Paid Media within the Marketing mix. You are expected to continually improve the process through proactive recommendations. For this, you will work closely with our agency and tech partners, and in alignment with our Consumer Journey, Finance/Controlling and Omni/Ecommerce team.

Key Responsibilities:

  • Leverage campaign data and generate actionable insights in conjunction with our agency, to serve the team and executive reports, helping to understand what is driving performance and ultimately business impact

  • Work with existing data sets and pull data directly from platforms and QA data sets, including but not limited to Google Ads, Facebook Business Manager, Smartly, Google Analytics, Adobe Omniture)

  • Follow up on new pixel integrations, floodlight tagging, and manage platform integrations withTealiumin collaboration with tech andEcomteams

  • Maintain dashboards, including establishing and publishing quarterly benchmarks, and drive further dashboard automation in close collaboration with the team and agency

The Ideal Candidate:

  • Haswork experience in Measurement and Reporting, including demonstrable experience in Paid Media, preferably also client-side, with strong focus on Digital, including Ecommerce performance Media

  • Understanding of Paid Media Planning, full-funnel, paired with a strong interest in what drives performance from audience targeting to creative/formats to ad environment etc.

  • Proficient in analytics and visualization tools such as Google Analytics, Adobe Omniture, Tableau,Datastudio, Funnel

  • Team-player, enthusiastic about improving Paid Media performance through a better understanding of our data, and willing to take on any related task with positivity

  • Practical and solutions orientated, able to manage agency and partners through clear and concise communication

  • Embracing a fast-changing business environment, yet capable to keep attention to detail

  • Excellent English verbal and written communication skills