Manager, Ecommerce Performance Media

PVH Corp

Multiple Locations

0 year(s)

Job Description

About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world.

We power brands that drive fashion forward for good.

Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. Thats the Power of PVH.

About Tommy Hilfiger

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than1,400 retail storesthroughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of theTommy Hilfigerbrand were $9.2 billionin 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includesTOMMY HILFIGERandTOMMY JEANS.

Tommy Hilfiger is one of the worlds most recognized premium designer lifestyle groups and is recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality mens tailored clothing and sportswear, womens collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

The Team

The European Media team is seven people strong, and partners with Brand Marketing, Consumer Journey, Omni and Ecommerce, across multiple project divisions in 18 markets. Our role is to ensure that our message - whatever phase of the consumer journey - reaches the right consumer at the right moment. Together with our agency of record, our mission is to drive Tommy Hilfigers media practice to new heights, embracing innovation and continual improvement through a Test & Learn mentality.

The Position

Reporting directly into the Director for Paid Media, you are responsible to drive Ecommerce net revenue and sign-ups to our consumer database through Paid Media activities in 18 countries in Europe. You are working closely with your colleagues on the Paid Media team to ensure that mid funnel activities are effectively supporting your targets, whilst aligning with the Ecommerce team on roadmap and calendar. With the support of our Paid Media agency of record, you will drive the strategy, planning, forecasting and optimization of an efficient mix of Paid Social and Display Programmatic.

Key Responsibilities:

  • Strategize, plan and supervise the execution of all lower funnel activities in Paid Social and Display to deliver on targets of Ecommerce net revenue and consumer sign-ups

  • Autonomously manage budgets, forecast our always-on activities to a monthly ROAS target, ensure performance measurement and deliver robust and consistent reporting on all activities to key stakeholders, and demonstrate growth through quarterly business reviews

  • Design bidding strategies, audience targeting and creative strategy that drive performance at scale, and generate insights and identify trends to continuously optimize spend and performance with a test&learn mindset

  • Stay up-to-date with new platforms, ad formats and practices to develop disruptive and creative growth hacking strategies, and plan, execute, and measure experiments

  • Evaluate emerging technologies and identify and implement automation where appropriate

  • Work as part of and closely together with the Paid Media team for an efficient and effective full-funnel strategy, and align activities with the Ecommerce site merchandizing calendar, Search and Affiliate, in order to design, build and maintain the Ecommerce media activation roadmap with the best chance for success

  • Brief and manage the Paid Media agency to faultlessly activate campaigns in the most efficient and effective manner

The Ideal Candidate:

  • 5+ years experience in Ecommerce Performance Media, out of which at least 2 years client-side, at a Digital-forward brand

  • Expert in Paid Social and Display Programmatic, with working knowledge of analytics and bid management platforms (mainly FB Manager, Google Ads, GA, Smartly) and experience in forecasting budgets to a ROAS target

  • Understanding of Paid Media full-funnel strategy and planning, and the principles of SEM and Affiliate

  • Team player with a challenger mindset, who is not complacent with efficient results but takes ownership and enjoys delivering incremental growth

  • Strong analytical and numerical skills, creative thinker, ready to disrupt, yet practical and solutions orientated

  • Embracing a fast-changing business environment, able to hold your own throughout your day to day dealing whilst keeping attention to detail

  • Outstanding communication, capable to effectively communicate with stakeholders at all levels and to manage agency and partners through clear and concise communication

  • Excellent English verbal and written communication skills

What You Can Expect from Us:

  • A company culture that fosters development, offering training and learning opportunities through our very own PVH University

  • An international environment which respects diversity, equality, and individuality

  • A monthlyCovidhome- office budget

  • A smart work program that empowers our associates to work from home in the Netherlands, within a flexibleschedule

  • A beautiful state-of-the-art Campus awaiting you upon our return to theoffice

Please include an up to date portfolio and motivational letter with your application. We would love to see your aesthetic as well how you commercially design to understand why this is THE role for you!

PVH Europe and ourbrands,TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard toage, ethnicity, ability, gender, gender expression, gender ide