About Tommy Hilfiger
Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in2019
Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.
Tommy Hilfiger is one of the worlds most recognized premium designer lifestyle groups and is recognized for celebrating the essence of classic American cool style, featuring preppy with a twistdesigns.
Its focus is designing and marketing high-quality mens tailored clothing and sportswear, womens collection apparel and sportswear,kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.
The Department and Team
The TH Marketing & Communications Department has 3 key objectives:
- Drive traffic and conversion @ full price
- Consistently bring the brand to life in the markets
- Be a pro-active business partner
Its scope includes setting strategies, and giving direction and servicing the business of its clients: Divisions, Countries, Departments, Licensing Partners and Senior Management. It is the point of liaison between client needs, the brand and the final consumer.
Our core competences cover a wide variety of capabilities: brand management, corporate communications, advertising, media management, promotion management, trade marketing, campaign creation, in-store marketing (POS), digital marketing,social media,event management, sponsoring, PR management and celebrity endorsement.
TheSocial Media Marketing teamis part of theEMEA andConsumer Journey division, whichoversees all consumer touch points across the company including Media, CRM, Digital Marketing and Sales Activation.The social media team is responsibleforbring the Tommy Hilfiger brand to life in the most native and relevant way in each social network. With more than35million fans across14different social networks across all markets, the team focuses on creating the rightmessaging to reach the current fan basewhilstalso bringing new and entertaining content that can spread to new audiences.
This role is responsible fortheexecution ofsocial mediaactivationsacrossallglobal and localsocial media channelsofTommy Hilfiger.This rolereportsinto theDirector,Social Media Marketing.
Manage content creation process and campaign roll out for TH social media channels based on brand strategies, learnings and trends.
Build and plan the social media content calendar and organize team members on content posting.