The Social Media Manager position within the CALVIN KLEIN CMO Group will play a key role in the planning and executing of the brands social media marketing and engagement initiatives, with an emphasis on social video channels, for the assigned business lines and community groups.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Support yearly CMO objectives in the development of global social marketing initiatives and engagement strategies by business line/campaign, with a focus on social video platforms
Own the global social media content calendar and channel execution. Publish and/or schedule daily content across global owned social media channels
Partner cross functionally with the Integrated Marketing, PR, E-Comm, Fashion Office, Creative and Production teams to plan, communicate and adjust digital and social marketing tactics.
Brief and manage social media content and copy with respective internal departments and external agencies
Help drive customer engagement across global social media in coordination with Community Management team
Assist in evolution and optimization of social media strategies for all global channels based on goals of the CMO, with a laser focus on social video and emerging channels, and in alignment with seasonal marketing campaigns and events
Collaborate on paid social initiatives in partnership with media team and agency
Review, edit and provide channel-specific recommendations for regional social content calendars
Spearhead social analytics and reporting on all owned social media content, including the management of development and review and reports, as well as distribution to regional marketing teams
Keep the team abreast of the latest platform updates through weekly industry updates, providing recommendations on new best practices and innovative opportunities.
Manage the review and distribution process for all reporting for assigned business lines and communities
Platform + Vendor Management:
Research and recommend vendors for social media management, reporting and other analytical needs. (i.e. Sprinklr, CreatorIQ, etc)
Coordinate with creative and agency partners
Lead invoice processing and support Senior Director in managing budget for the team
Ensure departmental budget details up-to-date.
QUALIFICATIONS & EXPERIENCE:
5+ years of relevant social marketing/creative experience, in house or at an agency. Fashion, beauty and lifestyle experience preferred.
Education: Bachelors Degree Required
Experience with web/ social media platform management, with a deep understanding of popular and emerging social networks, both globally and regionally.
Active participation in a wide variety of social media activities such as community development, management and content creation.
Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
Strong writing and editing skills.
Analytical, with the ability to provide strategic recommendations based on data.
Passionate about fashion, art, pop culture and global events.
Ability to quickly absorb the spirit of the Calvin Klein brand.
High proficiency in Keynote, Powerpoint, Word, Excel and Google Drive suite.
Experience with social media publishing, analytic and listening tools. Experience with Sprinklr a plus.
Experience with paid social a plus.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicants current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH