Director, eCommerce - Tommy Hilfiger

PVH Corp

Multiple Locations

0 year(s)

Job Description

Love what you do, while working with one of the best digital teams in the industry! Tommy Hilfiger is one of the most innovative brands within the premium fashion industry. We combine the passion and drive of an entrepreneurial, start-up environment with our iconic American brand heritage.

Were looking for an experienced eCommerce Director to be to drive the strategy, optimization and innovation of the experience across all devices for both the US and Canada. This digital team leader will own the ecommerce experience, technology, features, and consumer toolset for in North America. This Director will also act as the key relationship leader with our global and regional digital partners to design a best in class digital experience, and future-proof that experience for our growing customer base.


  • Develop and manage the site vision, ecommerce strategy and day-to-day operations, from first site to post-purchase experiences, while delivering both sales volume and brand building to the Tommy Hilfiger, NA businesses
  • Identify short and long-range growth opportunities based on an in-depth understanding of the competitive landscape, marketplace dynamics, consumer habits and behaviors and company strategies while leading the relationships with the internal and external business partners
  • Source and deliver ecommerce best practices in the form of new functionality, customer tools, and ecommerce roadmaps, drawing brand inspiration from the Global vision, and contextualizing to the best practices of the North American ecommerce landscape
  • Design the strategy and manage the business-side operating organization of consumer-facing technologies, features, and toolsets for North America. Ensure that strategy continually exceeds business expectations.
  • Drive the domestic North America content and user experience strategy and business operations, aligning to Global brand strategies where appropriate, while maximizing opportunity with the North American consumer
  • Partner with Tommy Hilfiger Global eCommerce teams to bring a consistent and elevated global vision to life, with optimizing to best in class regional commercial standards
  • Responsible for effectively partnering with PVH enterprise teams, cross-brand teams within North America, and global Tommy Hilfiger teams on the most effective customer solution strategy, ecosystem, and roadmap for North America
  • Partner with the Ecommerce Leadership Team to deliver the day-to-day site/business, including development of short and long-term business plans, as well as day-to-day operations management delivering top line sales, operating metrics, key performance indices, and maintaining bottom line targets
  • Ensuring the day to day effectiveness of content management, navigation, search functionality, and product presentation maximizes the customer experience
  • Ensure proper collaboration between IT, Marketing, Creative and other cross-functional teams to deliver on eCommerce and Digital sales and performance objectives
  • Oversee strategies and operations with Marketing, Media, Merchandising, Planning, and Buying teams to deliver online product launches and refreshes
  • Responsible for return on all ecommerce technology and functionality site investments, including ongoing analysis and reallocation of budget across tools and functionalities. Responsible for sourcing and advising eCommerce leadership on new vendors and customer programs


  • Bachelors degree
  • Minimum 7-10 years of related experience, including substantial experience in end-to-end ecommerce technology leadership for a leading ecommerce or multi-channel retailer. Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
  • Proven ability to deliver eCommerce sales & profit growth for a digital brand flagship, interpreting data & drawing conclusions and proactively identifying areas for improvement
  • Proven ability to manage regional strategy within a global brand context
  • Proven ability to deliver ROI in ecommerce tools, functionality and experiences
  • Strong project management skills, including the ability to juggle multiple projects simultaneously, prioritize effectively, and to meet deadlines with sense of urgency. Superior ability to manage short- and long-term projects simultaneously, trading-off resources to achieve company objectives
  • Executive presence and strong presentation skills to interact with senior level management
  • Strong communication skills and cross-functional collaboration skills to effectively partner with key cross-functional teams to increase the e-Commerce business (i.e. Marketing, Supply Chain, IT, Customer Service, Finance, Legal, etc.). Demonstrated ability to successfully lead cross-functional teams in a fast-paced team environment
  • Experience in the selection and management of e-Commerce/vendor partnerships which include relationship building, strategic planning, operational oversight and contractual management to support Company goals and objectives
  • In-depth understanding of e-Commerce business models and how to drive e-commerce sales through innovative, effective and cost-efficient marketing/merchandising programs and strategies
  • Must be able to handle multiple projects with adherence to deadlines. Must be highly organized. Must be able to work independently as well as on group projects. Must be self-motivated and confident with some decision making. Must have the ability to manage up, down and across with positive results

  • Ability to work successfully in a fast-paced, premium fashion environment. Desire to innovate quickly as part of a nimble, entrepreneurial team within an iconic, established American brand

  • Proficient in Microsoft Office (Excel, Word, PowerPoint)


PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicants current or prior wages, salary or other compens