Director of Marketing

Chive Media Group

Multiple Locations


0 year(s)
Full-Time
N/A


Job Description
Director of Marketing
(Austin, TX)

About Atmosphere: Atmosphere is the world’s first and largest free ad-supported streaming TV service for businesses offering original, owned, and operated TV channels along with Partner Channels from prominent brands. The platform has been built from the ground up with proprietary content, technology, and data to deliver unparalleled experiences for businesses and advertisers. The platform also provides a paid upgrade to a digital signage feature for businesses to run their house promotions within the content. Atmosphere was incubated under Chive Media Group and spun out in 2019.

About this role:
As the Director of Marketing, you’ll own all of Atmosphere’s existing marketing channels and continue to launch new channels. We are looking for someone to “think outside the box” and bring new ideas to the table, taking us beyond standard B2B marketing tactics and we aim to triple our footprint in 2021. The Director of Marketing will report to the CEO and President of the company. This position is based in Austin, TX.
JOB DESCRIPTION
• Develop objectives, strategies, tactics, and KPIs to grow a B2B business
• Own the 3 buckets of Marketing including but not limited to: Paid (Google/YouTube PPC, FB Ads Manager, Industry-specific channels for B2B business), Owned (company/product website, content marketing strategy, social media channels, email) & Earned (SEO, PR, word of mouth/virality)
• Must have a “growth hacker” mindset to optimize conversion rates and ROI across all channels
• Use strong analytical skills to help us understand the funnel of customer acquisition for B2B businesses
• Work closely with C-Levels and peers on strategy
• Lead creative conception, development, and execution of regular thematic campaigns. Manage planning and scheduling with peers
• Remain current in cultural/technological/digital marketing trends in reaching target constituency
• Participate in the annual development of the marketing budget, planning and execution of strategic objectives while adhering to budget
• Juggle multiple projects and team members in a dynamic, fast-paced environment
REQUIREMENTS
• Minimum 4-6 years of relevant experience
• Sound understanding of out of home media and connected TV (“over the top”) businesses
• Jack of all trades on digital marketing; must be able to operate at both 5 ft (get shit done) and 50,000 feet (set strategy for other people to get shit done)
• Strong attention to detail
• Hustle, hustle, and more hustle
COMPENSATION & BENEFITS
• Competitive insurance plans
• Company 401(k)
• Open vacation policy
• Dog friendly
• Lunch 3 times a week at HQ
• Dynamic work environment
• So much more!
Director of Marketing
(Austin, TX)

About Atmosphere: Atmosphere is the world’s first and largest free ad-supported streaming TV service for businesses offering original, owned, and operated TV channels along with Partner Channels from prominent brands. The platform has been built from the ground up with proprietary content, technology, and data to deliver unparalleled experiences for businesses and advertisers. The platform also provides a paid upgrade to a digital signage feature for businesses to run their house promotions within the content. Atmosphere was incubated under Chive Media Group and spun out in 2019.

About this role:
As the Director of Marketing, you’ll own all of Atmosphere’s existing marketing channels and continue to launch new channels. We are looking for someone to “think outside the box” and bring new ideas to the table, taking us beyond standard B2B marketing tactics and we aim to triple our footprint in 2021. The Director of Marketing will report to the CEO and President of the company. This position is based in Austin, TX.
JOB DESCRIPTION
• Develop objectives, strategies, tactics, and KPIs to grow a B2B business
• Own the 3 buckets of Marketing including but not limited to: Paid (Google/YouTube PPC, FB Ads Manager, Industry-specific channels for B2B business), Owned (company/product website, content marketing strategy, social media channels, email) & Earned (SEO, PR, word of mouth/virality)
• Must have a “growth hacker” mindset to optimize conversion rates and ROI across all channels
• Use strong analytical skills to help us understand the funnel of customer acquisition for B2B businesses
• Work closely with C-Levels and peers on strategy
• Lead creative conception, development, and execution of regular thematic campaigns. Manage planning and scheduling with peers
• Remain current in cultural/technological/digital marketing trends in reaching target constituency
• Participate in the annual development of the marketing budget, planning and execution of strategic objectives while adhering to budget
• Juggle multiple projects and team members in a dynamic, fast-paced environment
REQUIREMENTS
• Minimum 4-6 years of relevant experience
• Sound understanding of out of home media and connected TV (“over the top”) businesses
• Jack of all trades on digital marketing; must be able to operate at both 5 ft (get shit done) and 50,000 feet (set strategy for other people to get shit done)
• Strong attention to detail
• Hustle, hustle, and more hustle
COMPENSATION & BENEFITS
• Competitive insurance plans
• Company 401(k)
• Open vacation policy
• Dog friendly
• Lunch 3 times a week at HQ
• Dynamic work environment
• So much more!