Ecommerce Director

Confidential Company

Buena Park California

9 year(s)

Job Description
The leading designer, marketer, and distributor of branded aftermarket wheels for on and off-road vehicles is growing its online ecosystem. Join a team of talented, game-changing individuals who defy conventional thinking and create best in market tools and experiences that leverage stunning content, exceptional product design, and world class athletes.

Job Objective:

- Oversee the expansion of the direct-to-consumer website and ecommerce team

- Responsible for growing the DTC customer base and annual sales

- Support initiatives for the brand marketing and merchandising teams

- Provide digital marketing thought leadership, innovation and process improvement initiatives

Key Job Responsibilities:

- Provide vision, direction, and guidance to the ecommerce team

- Ensure the brand is represented well online and communications and advertisements meet our high brand standards

- Provide ownership and management of the customer experience and conversation including website navigation, cart and checkout experience, all email communications, and paid marketing ads on ppc and social media channels

- Oversee the development, managing, planning, implementation, and coordination of ecommerce initiatives

- Ownership and management of all performance marketing channels

- Ownership and management of the Shopify storefront

- Ownership of SEO strategy and execution

- Management of the DTC P&L and direct response marketing budget allocation

- Oversee the development of automated and personalized email campaigns for our different target markets and customer personas

- Oversee the development of remarketing and display advertising campaigns to those same customer groups, as well as lookalike audiences for prospecting

- Create positive communication experiences with key contacts internally and externally

- Coordinate with the design, product, brand marketing, and management teams

- Direct and manage internal and external teams including digital marketing agencies and freelancers
Essential Skills and Attributes:

- Knowledge of best practices for on-page and off-page SEO

- Knowledge of digital marketing best practices that result in efficient customer acquisition, retention, net promoter score, and brand awareness

- Ability to specify technical changes to technical/development teams

- Experience in PPC or knowledge in how to lead an agency for efficient growth

- Experience with Google Analytics and Search Console

- Knowledge of Google Ads and Facebook advertising platform

- Ability to compile and analyze search data and metrics and make decisions regarding campaign direction

- Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities

- Outstanding customer service skills

- Ability to work independently and within a team environment

- Strong independent decision-making, organizational, planning and problem-solving skills

- Ability to thrive in a fast paced, competitive environment

- Must have excellent verbal and written communication skills in English

- Strong organizational and project management skills

- Self-starter, can seek out needs and information without directives

- Ability to multi-task and perform in several capacities on the marketing team

- Positive attitude, detail and customer oriented with good multitasking and organizational ability

- 5 – 10 years’ experience managing large DTC ecommerce websites

Bonus Points:

Knowledge or experience in the automotive, offroad, or action sports industries
Passionate about exploring the great outdoors, off road racing, or something else


Dental Insurance
Employee Discount
Flexible Schedule
Health Insurance
Paid Time Off
Vision Insurance

Monday to Friday

E-Commerce: 3 years (Required)
Management: 1 year (Required)
Marketing: 3 years (Preferred)
Small tactical marketing team with ownership that believes in great marketing.
Profit sharing, Medical, 401k with matching, annual bonus, travel, and no red tape