Ecommerce Director

Confidential Company

Buena Park California


9 year(s)
Full-Time
N/A


Job Description
The leading designer, marketer, and distributor of branded aftermarket wheels for on and off-road vehicles is growing its online ecosystem. Join a team of talented, game-changing individuals who defy conventional thinking and create best in market tools and experiences that leverage stunning content, exceptional product design, and world class athletes.

Job Objective:

- Oversee the expansion of the direct-to-consumer website and ecommerce team

- Responsible for growing the DTC customer base and annual sales

- Support initiatives for the brand marketing and merchandising teams

- Provide digital marketing thought leadership, innovation and process improvement initiatives


Key Job Responsibilities:

- Provide vision, direction, and guidance to the ecommerce team

- Ensure the brand is represented well online and communications and advertisements meet our high brand standards

- Provide ownership and management of the customer experience and conversation including website navigation, cart and checkout experience, all email communications, and paid marketing ads on ppc and social media channels

- Oversee the development, managing, planning, implementation, and coordination of ecommerce initiatives

- Ownership and management of all performance marketing channels

- Ownership and management of the Shopify storefront

- Ownership of SEO strategy and execution

- Management of the DTC P&L and direct response marketing budget allocation

- Oversee the development of automated and personalized email campaigns for our different target markets and customer personas

- Oversee the development of remarketing and display advertising campaigns to those same customer groups, as well as lookalike audiences for prospecting

- Create positive communication experiences with key contacts internally and externally

- Coordinate with the design, product, brand marketing, and management teams

- Direct and manage internal and external teams including digital marketing agencies and freelancers
Essential Skills and Attributes:

- Knowledge of best practices for on-page and off-page SEO

- Knowledge of digital marketing best practices that result in efficient customer acquisition, retention, net promoter score, and brand awareness

- Ability to specify technical changes to technical/development teams

- Experience in PPC or knowledge in how to lead an agency for efficient growth

- Experience with Google Analytics and Search Console

- Knowledge of Google Ads and Facebook advertising platform

- Ability to compile and analyze search data and metrics and make decisions regarding campaign direction

- Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities

- Outstanding customer service skills

- Ability to work independently and within a team environment

- Strong independent decision-making, organizational, planning and problem-solving skills

- Ability to thrive in a fast paced, competitive environment

- Must have excellent verbal and written communication skills in English

- Strong organizational and project management skills

- Self-starter, can seek out needs and information without directives

- Ability to multi-task and perform in several capacities on the marketing team

- Positive attitude, detail and customer oriented with good multitasking and organizational ability

- 5 – 10 years’ experience managing large DTC ecommerce websites


Bonus Points:

Knowledge or experience in the automotive, offroad, or action sports industries
Passionate about exploring the great outdoors, off road racing, or something else




Benefits:

401(k)
Dental Insurance
Employee Discount
Flexible Schedule
Health Insurance
Paid Time Off
Vision Insurance
Schedule:

Monday to Friday
Weekends
Experience:

E-Commerce: 3 years (Required)
Management: 1 year (Required)
Marketing: 3 years (Preferred)
Small tactical marketing team with ownership that believes in great marketing.
Profit sharing, Medical, 401k with matching, annual bonus, travel, and no red tape