Marketing Coordinator

Santee California
Required Experience: 2 year(s)
Employment Type: Full-Time
Salary Range: $30000.00 - $35000.00 per Year
Posted 5 days ago

Motonation and Ciclista-America is a footwear, helmet and apparel importer and distributor in the motorcycle and bicycle industries based in Santee CA. We are the exclusive U.S. importers for SIDI, Forcefield, Trilobite, Astute, Vemar and our own Motonation Apparel. Our mission is to provide high quality head to toe protection for two wheeled sports enthusiasts. Our products are made for, and designed by, passionate riders.

WHAT WE ARE LOOKING FOR
Reporting to the President and working with our Sales Managers, the Marketing Coordinator will coordinate social media, rider support sales/services, advertising placements, print and digital creative, public relations and more for Motonation and Ciclista America. The Coordinator will also provide analysis in order to make recommendations and optimize planning, thus improving effectiveness and overall business. The Coordinator will also be expected to fulfill his/her duties without constant supervision. An applicant with experience with and passion for motorcycles and/or bicycles would be very welcome.

WHAT YOU WILL BE RESPONSIBLE FOR
· Build the social media calendar based on our promotional merchandising calendar as well as unique events for social media marketing.
· Schedule and deploy social media content per network.
· Monitor effectiveness of social media content on a daily, weekly, monthly and quarterly basis via advanced analytics and executive summaries.
· Monitor social media conversations and respond as necessary per our strategy and coordinate with customer service as necessary.
· Oversee and manage Motonation’s rider support sales/marketing programs.
· Oversee, manage and complete Public Relation oriented tasks.
· Work with the creative team on all advertising and print catalog creation, photography etc.
· Assess and monitor the brands represented by Motonation and Ciclista America and work with the media to build positive content and press articles.
· Be aware and protective of all the Motonation and Ciclista America's brands reputations and devise clear strategies to enhance and adapt as market conditions and trends as they arise.
· Facilitate other projects to support the marketing team as necessary.

OTHER SKILLS & ABILITIES
· Good interpersonal skills.
· Good organizational skills.
· Experience with coordination and project management.
· Ability to self-motivate, work independently and multi-task.
· Ability to exercise sound judgment in setting priorities, communicating regularly with supervisor where necessary.
· Regular, reliable attendance and punctuality required.
JOB REQUIREMENTS; WHAT WE WILL BE LOOKING FOR IN YOUR QUALIFICATIONS, EDUCATION and/or EXPERIENCE:
· Minimum of 2 years of applicable work experience (online marketing, combination of social media and public relations) preferred.
· Experience with utilizing Facebook, Twitter, Instagram, Pinterest, YouTube and other social networks including content generation and managing a monthly advertising spend is preferred.
· Ability to assemble and manage a complex marketing calendar and align with overall company as well as uniquely social initiatives to build consumer engagement and support overall sales.
· Basic computer skills, comfortable navigating internet applications and proficient in Microsoft Office Suite.
· Detail-oriented, reliable and professional.
· Strong problem-solving and communication skills (verbal and written).
· Ability to multi-task, taking initiative to determine priorities and change directions to meet goals; ability to adapt to a fast-paced environment.
· Ability to manage special projects with minimal supervision.
· Intermediate-advanced Excel skills to perform analysis a plus.
Salary/bonus structure is commensurate with experience within the range of $30,000 - $35,000 annual to start. A contribution to health insurance costs is provided, as is a 401k program and personal da