Performance Marketing Manager

PSD Underwear

Irvine, Orange County California

3 year(s)
Job Description
General Summary

We are looking for a Performance Marketing Manager to join the PSD Underwear brand eCommerce team.

The Performance Marketing Manager will play a key role in guiding and implementing the paid media and performance marketing activities to drive customer acquisition efforts. This role will help manage and cultivate a successful multichannel performance program through performing well structured tests, roll out campaigns, develop audiences, and actively optimize performance against clear goals and targets.

The ideal candidate for this role has hands on experience planning, developing, launching, managing, and analyzing performance marketing progress to drive channel growth within budget, ROAS, and CAC guidelines. To be successful in this role, the ideal candidate must be able to see the big picture and actively and rapidly manage the program day-to-day.

Essential Job Functions

•Work with internal and external partners to execute customer acquisition strategy, manage daily performance marketing across Paid Media channels, including but not limited to Paid Social, to hit revenue targets.
•Directly manage the relationship with Performance Marketing Agency partners and keep them accountable to targets and objectives.
•Partner with other teams in the Ecommerce department to ideate and deploy landing page experiences, coordinate campaigns, and plan seasonal creatives.
•Perform and manage well thought out testing of creatives, audiences, campaigns, landing pages, and other performance touchpoints and tactics.
•Regularly report on performance by channel and campaign, perform detailed analysis to continuously be a champion for improvement.
•Collaborate with internal brand ecommerce teams, external partners and cross-functional partners to strategize, develop creatives, execute seasonal plans, and secure resources for channel needs.
•Perform market research on benchmarks, industry changes, creatives, strategies, and developing brands.
•Support retention efforts—primarily email, SMS, and loyalty—to align acquisition and retention efforts.

Job Requirements
Required Education and Experience

•3-5 years of experience in a similar DTC eCommerce Marketing role, preferably in fashion retail
•3-5 years directly working in channels like Paid Search, Paid Social, Display, etc.
•3+ years of directly managing performance campaigns and performance marketing agencies

Physical Requirements

Seeing: Must be able to see well enough to read reports.
Hearing: Must be able to hear well enough to communicate with customers, vendors and employees.
Standing/Walking: Must be able to move about company building.
Fingering/Grasping/Feeling: Must be able to type and use technical sources.

PSD Underwear is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, protected veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information and any other characteristics protected by law.

Note: The statements herein are intended to describe the general nature and level of work being performed but are not to be seen as a complete list of responsibilities, duties, and skills required of personnel so classified. Also, they do not establish a contract for employment and are subject to change at the discretion of the employer.