Date Posted: 2/13/2018

Digital Marketing & Ecommerce Coordinator


  • Rusty
  • United States
  • California
  • Irvine
  • 2 year(s)
  • Full-Time
  • Not Available
Job Description

Rusty is in search of a full-time Digital Marketing & Ecommerce Coordinator to join the team in Irvine, CA.

Rusty is a modern surf lifestyle brand, with a rich heritage in California. As a Digital Marketing & Ecommerce Coordinator, you will be an integral part of not only the Rusty America team, but also the Rusty global marketing team reporting to the Global General Marketing Manager and the USA General Manager. You will assist in the planning, execution and implementation of marketing initiatives across America, with a focus on increasing brand awareness through digital and social channels.

Your Main Responsibilities will include but not limited to:

• Collaborate with the Sales Department to develop and implement a promotional calendar for ecommerce
• Collaborate with the Global Marketing team to assist in execution, delivery and tracking of seasonal direct-to-consumer campaigns within America
• Develop and execute email marketing strategies
• Manage, build and maintain all social media accounts and communities ensuring consistent postings
• Maintain online content calendar to ensure website and social media messaging is consistent with annual and seasonal campaigns
• Create and implement digital campaigns to grow our online audience, website traffic and social media followers
• Implement and monitor all advertising campaigns through Google Adwords and Amazon Marketing Services
• Facilitate content creation and deployment through brand ambassadors, writers, photographers and other content sources
• Assist with athlete and ambassador management for procurement of digital content
• Measure and report on the performance of all digital marketing campaigns
• Merchandise website catalog and manage new product activation, ensuring website shop-ability and creation of brand appropriate web categories based on selling strategies

Job Requirements

The ideal candidate will have the ability to demonstrate the following experience:

• Minimum 2 years marketing experience
• Excellent communication skills
• Excellent organizational and project management skills
• Deadline driven, having the ability to prioritize with strong planning and time management skills
• Skills and experience using Google Adwords and Google analytics required
• Skills and experience using Hootsuite (or similar) required
• Skills and experience using Mailchimp (or similar) required
• Experience using Magento strongly preferred
• Basic copy writing skills
• Basic design skills and experience using Photoshop strongly prefered

TO APPLY // Please submit your resume and cover letter through Malakye.

Perks

Date Posted: 2/13/2018

Digital Marketing & Ecommerce Coordinator


  • Rusty
  • United States
  • California
  • Irvine
  • 2 year(s)
  • Full-Time
  • Not Available