RUSTY:
Marketing & Graphics Coordinator Job in Irvine, CA
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Irvine, CA
Full-time | Design - Graphic, Marketing, Marketing - Social Media, Photography
About the job
Rusty is in search of a Marketing & Graphics Coordinator to join the team in Irvine, CA.
ABOUT RUSTY //
In 1985, Rusty Preisendorfer started his own shaping line called Rusty using a large R with a dot as his logo. This was referred to simply as the ‘R Dot’. A symbol that did not take long to move onto apparel as the brand became more established and recognized in the world of surfing. Today, Rusty, is a modern surf lifestyle brand with a rich heritage in California.
POSITION SUMMARY //
As a Marketing Coordinator, you will be an integral part of the Rusty America team. You will be responsible for the planning and execution of marketing initiatives across America, with a focus on increasing brand awareness. You will have oversight of all communication channels and mediums, including social media, surfing content, influencers, web content, EDMs and brand campaigns.
RESPONSIBILITIES //
• Create all USA based graphic content in line with brand direction, including but not limited to; web banners, social postings, EDM’s, POP & trade assets
• Create and manage the production using Indesign and printing of all seasonal catalogues, including photographing and editing all studio and lifestyle imagery.
• Help grow following of current social media platforms
• Develop and execute email marketing strategies
• Distribute digital assets/content to customers
• Build on existing retailer partnerships and marketing opportunities
• Work closely with sales to support in all areas as required by the Sales Manager
• Manage US athletes and influencer programs
ABOUT RUSTY //
In 1985, Rusty Preisendorfer started his own shaping line called Rusty using a large R with a dot as his logo. This was referred to simply as the ‘R Dot’. A symbol that did not take long to move onto apparel as the brand became more established and recognized in the world of surfing. Today, Rusty, is a modern surf lifestyle brand with a rich heritage in California.
POSITION SUMMARY //
As a Marketing Coordinator, you will be an integral part of the Rusty America team. You will be responsible for the planning and execution of marketing initiatives across America, with a focus on increasing brand awareness. You will have oversight of all communication channels and mediums, including social media, surfing content, influencers, web content, EDMs and brand campaigns.
RESPONSIBILITIES //
• Create all USA based graphic content in line with brand direction, including but not limited to; web banners, social postings, EDM’s, POP & trade assets
• Create and manage the production using Indesign and printing of all seasonal catalogues, including photographing and editing all studio and lifestyle imagery.
• Help grow following of current social media platforms
• Develop and execute email marketing strategies
• Distribute digital assets/content to customers
• Build on existing retailer partnerships and marketing opportunities
• Work closely with sales to support in all areas as required by the Sales Manager
• Manage US athletes and influencer programs