Date Posted: 4/19/2018

Social & Digital Media Strategist


  • Velofix Holdings Ltd
  • Multiple Locations
  • Can be based anywhere
  • 2 year(s)
  • Full-Time
  • Not Available
Job Description

We need a Digital & Social Media Strategist to develop, implement, track and optimize our digital and social marketing campaigns across all channels. This person will have a strong understanding of all relevant marketing tools and strategies and be able to drive integrated marketing campaigns from idea to execution. The Strategist will work with the Head Office Team, Franchise Partners, key Vendor Partners and Event Partners to launch campaigns on time and on budget.

RESPONSIBILITIES:
• Paid Search Strategy
• Plan and execute all web, Google AdWords, Google Analytics, Paid Social Ads and Retargeting
• Budget Management
• Drive awareness and customer acquisition via Social Channels, Twitter, Instagram, Facebook, Reddit, Youtube, etc.
• Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)
• Keyword analysis and implementation across all channels
• Website maintenance
• Develop creative growth strategies and content
• PPC Campaign management
• Social Media Strategy to drive awareness and acquire new customers
• Data Analysis (Excel and Google Analytics)
• Develop Affiliate marketing campaigns
• Utilize strong analytical ability to evaluate customer experience across multiple channels and Review Trackers
• Collaborate with Agencies and other key Vendor Partners
• Evaluate emerging technologies and implement

Job Requirements

BASE QUALIFICATIONS:
• Proven working experience in Digital & Social Marketing
• Demonstrate experience leading and managing website, SEO/SEM, marketing database, paid social, display advertising, etc.
• Working knowledge of HTML, CSS
• Experience in optimizing landing pages and user funnels
• Creative – able to come up with concepts that are innovative while remaining on brand strategy
• Strong analytical skills and data-driven thinking
• Adaptable – able to work in a fast paced environment and able to meet deadlines
• Organization
• Ability to multi-task
• Knowledge of the Outdoor & Cycling industry
• Up to date on the latest trends in the Digital & Social Marketing, as well as keeping up with ongoing changes in the industry

REQUIRED SKILLS:
• 2+ years of Digital & Social Marketing experience
• HTML/CSS
• SEO strategy and optimization
• Google Adwords / Google Analytics
• Excellent written and verbal communication skills
• Able to work in fast-paced, collaborative environment
• Demonstrates flexibility in work style to accommodate changing priorities and fixed deadlines
• Knowledge in the WordPress site platform

velofix is a disruptor in the cycling industry and the #2 Ranked fastest growing New Franchise System by Entrepreneur Mag (Franchise 500).

Tell us why you are the right person. Please submit your cover letter and resume through Malakye, or via email to inquiries@velofix.com

Perks

Date Posted: 4/19/2018

Social & Digital Media Strategist


  • Velofix Holdings Ltd
  • Multiple Locations
  • Can be based anywhere
  • 2 year(s)
  • Full-Time
  • Not Available