Helmet House, LLC:
Marketing Manager Job in Calabasas Hills, CA
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Calabasas Hills, CA
Full-time | Digital, Editorial, Management - Brand, Management - Product, Marketing, Marketing - Social Media
About the job
Helmet House is looking for a Marketing Manager to lead the company’s brand and sales building initiatives across digital, traditional and event channels. The position is open to candidates that can work from our Calabasas Hills , CA offices. This new role will report directly to the Chief Digital Officer and lead the marketing department.
Essential Functions:
• Establish the marketing budget and actively manage to the plan.
• Develop marketing strategies specifically designed for motorcycle helmet and apparel brands.
• Strong focus on maintaining optimum consumer awareness of the premier motorcycle helmet brand in the US.
• Primary focus will be digital marketing campaigns across multiple online channels.
• Establish a plan for timely and consistent online and social media presence for Helmet House. Includes content creation, posting and responses.
• Lead a team of marketing professionals to achieve exceptional results.
• Drive website traffic growth, e-commerce sales and consumer referrals to dealers.
• On-site event planning to introduce product, engage customers and drive sales.
• Manage the relationships between the company and sponsored athletes and race teams.
• Organize and manage direct mail campaigns for customer prospecting and promo sales at dealership locations.
• Prioritize the creation of digital marketing assets based on the needs of the organization.
• Grow consumer mailing lists and plan promotional email sends.
• Organize website SEO initiatives.
• Actively track and report website analytics.
Essential Functions:
• Establish the marketing budget and actively manage to the plan.
• Develop marketing strategies specifically designed for motorcycle helmet and apparel brands.
• Strong focus on maintaining optimum consumer awareness of the premier motorcycle helmet brand in the US.
• Primary focus will be digital marketing campaigns across multiple online channels.
• Establish a plan for timely and consistent online and social media presence for Helmet House. Includes content creation, posting and responses.
• Lead a team of marketing professionals to achieve exceptional results.
• Drive website traffic growth, e-commerce sales and consumer referrals to dealers.
• On-site event planning to introduce product, engage customers and drive sales.
• Manage the relationships between the company and sponsored athletes and race teams.
• Organize and manage direct mail campaigns for customer prospecting and promo sales at dealership locations.
• Prioritize the creation of digital marketing assets based on the needs of the organization.
• Grow consumer mailing lists and plan promotional email sends.
• Organize website SEO initiatives.
• Actively track and report website analytics.