National Account Manager, Retailtainment

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted yesterday
Job Description
Areas that play to your strengths (all the responsibilities we'll trust you with) Expand all Collapse All Strategic Business Planning & Execution Responsible for development of a Joint Business Plan Proposal (Retailtainment/Ecommmerce) and full alignment with assigned retailer and internal Red Bull teams to drive execution of plan Lead Red Bull’s partnership with account to activate multiple forms of Retailtainment in store, through .Com activations and product sampling Align strategy and tactics with Red Bull Headquarters, Retail Marketing, and ecommerce teams to coordinate national programs and projects Owns Promotional Calendar creation and communication internally & externally Manage large scale National gaming programs from creation through activation to gain distribution in outside of traditional in-store beverage locations Create and manage relevant programs/campaigns with each buyer for assigned account’s .com platforms, including their Retailtainment Team, Gaming Buyers, .com Marketing & Digital Team, and .com Buyers Assign and maintain project content and timelines for all initiatives Owns project ideation and creation, continually develops all future activations and initiatives Retail Marketing Projects Executes short and long-term strategies and activities consistent with RBNA objectives and standards Ownership and management of multiple Red Bull assets and major yearly retail marketing projects Responsible for activation recaps and management with RBNA personnel & account Dealer Loader sourcing & management; works directly with Retail Marketing team on identified Dealer Loader needs to support the Field Sales Team Identify large sampling occasions that Red Bull can support and work with the account’s marketing teams and RBNA Consumer Collecting team to build and coordinate activations Retailtainment Management of 3rd Party Retailtainment partners to facilitate and manage all activations at retail Owns relationships and partnerships with RBNA departments - including Retail Marketing, POS Team, Consumer Collecting, Consumer Products, Gaming Team, and Senior Directors of Distribution - to support and manage all activations at assigned accounts Budget Management Drives the business planning and budget process, allocates resources where investment has the highest ROI, aligns pricing and promotions with in store promotions Effectively manage Trade Budgets & Accruals and Trade Spend/Volume within CPM Manage coordination of PO's for retailer’s .com platforms Manage all related invoice processing Management of Business Unit and Distributor Partner Relationships Communicates regularly and works effectively with all internal and external stakeholders Leverages Business Insights and analyst teams to provide the distributor network and field with robust selling tools Monitors market trends and feeds relevant consumer and competitive information to the HQ Insights Department Drives alignment internally within Business Units through annual roadshow presentations, in market store visits, and Distributor Partner visits