Field Marketing Specialist - Atlantic

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted yesterday
Job Description
Areas that play to your strengths (all the responsibilities we'll trust you with) Expand all Collapse All Wings Team Program - Set clear goals together with the Consumer Collecting Manager and FMM to drive trial that engages new & infrequent users and expands the consumer base - Set clear goals together with Consumer Collecting Manager and FMM to support sales and event initiatives in market. - Recruit, train and lead the local market Wings Team - Coach the WTM’S to continually reinforce best practice and delivery against the defined strategy. (including regular shadow shifts to ensure perfect interaction execution) - Manage requests for the Wings Teams regarding sales support and sales drives within the region - Roll out and manage national & regional activation programs - Coach and empower each Wings Team Member to play an active role in the planning process to ensure a constant flow of fresh mission ideas to grow user base - Network with local contacts and opinion leaders to generate broad reaching mission opportunities in line with strategy to grow user base. SBM Program - Recruit, train and manage a team of University students to make Red Bull an integral and relevant part of a student’s life. - Initiate, organize and supervise sales executions that ensure perfect distribution and visibility at and around campus. - Activate campus relationships & integrate Red Bull into key usage occasions and the right image building opportunities with college students on and off campus. - Lead the creative process within the SBM (and WTM) community to ensure a constant flow of new ideas to build loyalty within the collegiate audience. - Participate and help drive the campus team to deliver against the goal of building the Red Bull brand on campus through activations, availability and opinion leaders. Sports, Culture & Communications · Support the FMM in developing and executing specific national and regional Red Bull owned programs · Lead the development and execution of at least one small fire per year · Build and activate relationships with key opinion leaders within sport and culture · Support the FMM in building communications plans for local event activations Other - Manage the local WTM and SBM budgets - Provide the FMM and National Consumer Collecting Manager with monthly reports - Support the FMM and/or Business Unit Manager in other relevant projects