Senior Key Account Manager, Large Format
|Required Experience:||0 year(s)|
|Salary Range:||Not available|
Posted 6 days ago
Areas that play to your strengths (all the responsibilities we'll trust you with) Expand all Collapse All Management & Development of Key Accounts - Executes distribution on priority packages in-line with HQSG (Headquarter Sales Group) recommendations - Ensures all assigned key account’s schematics reflect Red Bull standards relative to flow and package mix - Aggressively sells Red Bull’s Optimum Price program by utilizing best practices and available tools - Customizes presentations to better appeal to customer’s needs - Recommends key accounts pricing and consistently probes for future retail price plans - Develops annual promotion schedule in accordance with HQSG goals - Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs - Ensures all promotions are accompanied by effective POS and incremental displays - Customizes sales pitch to achieve account goals while driving effective, permanent displays - Evaluates ROI prior to recommending specific POS or customized solutions - Executes displays in-line with HQSG channel guidelines Management & Development of Local Relationships - Establishes ‘Wiring Model’ that ensures all local Decision Makers (DMs) are wired with specific Red Bull personnel - Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local DMs to ensure consistency across the Business Units Budgets/Annual Planning - Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts - Thoroughly tracks and controls the budgets to secure alignment with the annual BP budgets Business Analysis - Works with Category Management Team to evaluate ROI with regards to ‘pay-for-space’ agreements and communicates key learnings to HQSG - Drives post-promotion analysis, in conjunction with CDM, following all programs to evaluate promotional effectiveness - Aggressively pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns - Analyses thoroughly their business/customers sales to define priorities and focus Business Reviews & Relationships - Conducts quarterly business reviews to update accounts on business, channel competition, opportunities, etc. - Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition - Provides Energy Insights that drive change in promotion, price, or display practices - Routinely engages in activities to build relationships and ‘wire’ key accounts beyond buyer level Communication & Team Work - Uses appropriate communication processes (i.e. Chain Alerts and/or others) to keep Distributor Partners informed of KA programs and initiatives - Routinely visits DPs to ensure personal contact and open lines of communication - Communicates regularly and works effectively with all the BU/HQ team. Leverages the input for marketing and finance experts to develop strong plans and conceptual sells to the retailers.