Key Account Manager, Small Format

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 2 days ago

Areas that play to your strengths (all the responsibilities we'll trust you with) Expand all Collapse All Management & Development of Local Key Accounts Executes distribution on priority packages in-line with HQSG (Headquarter Sales Group) recommendations Ensures all assigned key account’s schematics reflect Red Bull standards relative to flow and package mix Aggressively sells Red Bull’s Optimum Price program by utilizing best practices and available tools Customizes presentations to better appeal to customer’s needs Proactively cautions key accounts of pricing and consistently probes for future retail price plans changes Develops annual promotion schedule in accordance with BU and HQSG goals Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs Ensures all promotions are accompanied by effective POS and incremental displays Customizes sales pitch to achieve account goals while driving effective, permanent displays Evaluates ROI prior to recommending specific POS or customized solutions Executes displays in-line with HQSG channel guidelines Management & Development of Local Relationships Actively develops relationships with key decision makers via business reviews, communication, etc. Drives execution of account programs through local DMs Consistently pursues incremental opportunities over-and-above programs Provides feedback to local DMs and Director on any pertinent developments, information, or successes Maintains key point of local knowledge regarding accounts Routinely engages in opportunities to build relationships and ‘wire’ key accounts beyond buyer level Budgets/Annual Planning Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis Business Analysis Works with Category Analyst to evaluate ROI with regards to ‘pay-for-space’ agreements and communicates key learnings to BU and HQSG Drives post-promotion analysis, in conjunction with CA, following all promotions to evaluate promotional effectiveness Business Reviews Conducts quarterly business reviews to update KA on business, channel competition, opportunities, etc. Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition Provides Energy Insights that drive change in promotion, price, or display practices Communication with Distributor Partners Uses appropriate communication processes (i.e. Chain Alerts) to keep DPs informed of KA programs and initiatives Routinely visits DPs to ensure personal contact and open lines of communication