Student Marketeer - Student Brand Manager - Texas Christian University

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 5 days ago
Job Description
Areas that play to your strengths (all the responsibilities we'll trust you with) Expand all Collapse All CAMPUS MISSION Identify key groups we must win on campus Build a campus plan that ensures an impact (aligned by local market needs) on the total undergraduate and graduate audience throughout semester in accordance with the Student Marketeer, SBM KPIs, engaging new users and diverse groups on campus via the following tactics: Driving trial on a daily basis via one on one seeding Building image via Red Bull owned events, hacks, screenings, sharing RB properties via social media Integrate our product and brand with Big Moments, unique to campus experiences and select third party events Drive visibility and availability of the product by placing POS and passing on sales opportunities to the CCS/DPM Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus Build relations with and secure coverage of RB properties via the campus media Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role PRODUCT AND BRAND EXPERT Act as a Red Bull ambassador at all times: always professional and courteous to consumers/campus contacts/authorities Become a credible product and brand expert: know the product ingredients and brand values Identify relevant image and usage occasions: incorporate brand and product knowledge into an ambitious campus plan Develop and maintain a working knowledge of Red Bull properties and athletes Maintain knowledge of global, national and regional events and initiatives Build brand awareness via social network sharing of relevant Red Bull content SALES SUPPORT Assist local sales team to ensure perfect distribution and visibility on and around campus Visit local accounts to check stock and point of sale displays Identify distribution opportunities on and around campus Routinely work with distributors to open new accounts and support sales drives Occasionally participate in meetings with local sales team to align marketing and sales strategies MANAGEMENT AND ADMINISTRATION Ensure a constant flow of new ideas on Red Bull's online collegiate portal (RBU) Submit activity through pictures and reports via RBU Report school beverage contracts and top sales opportunities on and around campus Aid in recruitment and training of the Student Marketeer - SBM Identify and gather contact information for future Student Marketeer, Wing & SBM members Identify future sampling opportunities and share relevant information with CCS and Student Marketeer Captains