On Premise Marketing Manager

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 4 days ago
Job Description
Areas that play to your strengths (all the responsibilities we'll trust you with) Expand all Collapse All Execute On Premise Marketing Strategy Be well versed regarding national and local consumer and category insights and trends, as well as connected to key influential industry opinion leader. Make sure the right On Premise Marketing initiatives permeates the overall On Premise Annual business plan Based on insights, bring innovation and/or evolution to existing industry and consumer initiatives and tools in order to address business opportunities Focus resources into strategies and initiatives that supports the channel to bridge the gap between consumption and relevance in On Premise occasions Drive consumer & industry strategies for Scale & Impact Coach field team into high quality account & event activation Ensure knowledge and high-quality implementation of the right product offer, product experience and trial Ensure the right industry marketing program to win bar staff and decision makers Support allocation of POS tools and monitor their correct placement Lead consumer activation programs driving engagement and volume uplift in the On Premise Leverage our brand assets to bring the can across winning new consumers Track, record and evaluate all results of marketing activities implemented Lead the On Premise team in marketing initiatives Be the marketing enabler for On Premise, interacting and adding value to independent & national accounts, distribution, foodservice and events Onboard and train OP teams such as On Premise Distribution Managers, Regional On Premise Managers, Food service specialists and Musketeers Implement a consumer centric mentality within your territory Gather and share best practices locally and nationally Expand reach & drive trial through events Increase reach and consumption in events by initiating and leading contract negotiations, as well as the overall project management from planning to execution Localize and implement the Event’s strategy, blocking competition and driving vertical and horizontal growth Implement the right industry and consumer marketing initiatives in order to raise consumption on site at festivals Leverage marketing assets into the On Premise Build relevance and consumption through strong cross departmental collaborations driving existing and new marketing assets into the OP "Live" the Red Bull On Premise Culture: "Create Affinity" Work lifestyle coincides with the Red Bull culture and Musketeer Profile Interactions with customers and consumers drive individuals to want to be affiliated with the Red Bull brand