Regional Account Manager, National Accounts

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 4 days ago
Job Description
Areas that play to your strengths (all the responsibilities we'll trust you with) Expand all Collapse All Management & Development of Regions/Banners/Divisions of National Account - Shelf/Distribution: Executes distribution on priority packages in-line with HQSG (Headquarter Sales Group) recommendations. Ensures all regional/divisional/banner schematics reflect Red Bull standards & chain HQ directives relative to flow and package mix - Price: Aggressively sells Red Bull’s Optimum Price program by utilizing best practices and available tools. Customizes presentations to better appeal to customer’s needs. Recommends key accounts prices aligned with national RBNA standards and target price ranges - Promotion: Develops annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displays - Quality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving effective, permanent displays. Evaluates ROI prior to recommending specific POS or customized solutions. Executes displays in-line with HQSG channel guidelines Management & Development of Local Relationships - Establishes ‘Wiring Model’ that ensures communication with all regional chain decision makers - Routinely engages in activities to build relationships and ‘wire’ at the regional/division/banner level at assigned chains - Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the Business Units Budgets/Annual Planning - Ensures Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areas of responsibility - Manages T&E spending to assigned budget Business Analysis - Works with Head of account to evaluate ROI with regards to all regional/divisional/banner level programming & promotions - Works with Category Management Team to evaluate ROI with regards to ‘pay-for-space’ agreements and communicates key learnings to HQSG - Drives post-promotion analysis, in conjunction with Category, following all programs to evaluate promotional effectiveness - Aggressively pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns - Analyses thoroughly their business/customers sales to define priorities and focus Business Reviews & Relationships - Conducts quarterly business reviews to update internal and external stakeholders on business, channel competition, opportunities, etc. - Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition - Provides Energy Insights that drive change in promotion, price, or display practices - Routinely engages in activities to build relationships and ‘wire’ key accounts beyond buyer level Communication & Team Work - Uses appropriate communication processes (i.e. Chain Alerts and/or others) to keep DPs and DPMs informed of regional/divisional/banner level programs and initiatives for their assigned chains - Routinely visits DPs to ensure personal contact and open lines of communication - Maintains open communication with relevant BU & DP personnel to ensure effective program implementation