Sr. Manager, Sports Marketing

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 20 hours ago

The Sr. Sports Marketing Manager (SSMM) drives the development and leads the execution of the regional Sports Marketing initiatives. Through events, athletes, the SSMM builds local and regional brand affinity while paying into Red Bull’s relevant global and national strategies. Areas that play to your strengths (all the responsibilities we'll trust you with) Expand all Collapse All ATHLETES & INFLUENCERS -Establish a rich network and understanding of the regional sports scenes and maintain awareness of emerging sports trends
-Establish Red Bull as a strong consumer-focused brand by designing and executing a sports program achieving
strong credibility of the product and brand, perfect brand awareness, offering personal experiences to our consumers and adding actuality to our brand by following the global Red Bull sport strategy
-Identify locally relevant sports (athletes’ or event) stories and help create opportunities to amplify their reach within the region and nationally
-With Athlete Managers and the National Athlete Marketing team, identify, develop and nurture relationships with local athlete talent

EVENT INITIATIVES & PROJECTS -Influence and contribute to the annual Region Sports Marketing Business Plan
-Lead the project management and execution of local Red Bull Sports Marketing events
-Utilizes knowledge of local sports scenes to inform development of new event concepts
-Oversee regional Sports Marketing resources to maximize the impact of local events.
-Support Athlete and Event Managers with executing athlete projects/initiatives and sport events

EVENT CAR PROGRAM -Lead the planning and execution of the Event Vehicle program
-Contract and manage third party workforce and onsite logistics
-Manage Event Car program budget and calendar
-Evaluate requests and ideate on the best use of the assets to ensure highest impact

COLLABORATION & DISCOVERY -Lead and/or partner with Sales, Event Logistics, and Event and Athlete  
- Marketing Managers to ensure quality planning and execution of all Sports Marketing activities in the region
-Identify branded and non-branded sports content and stories for our owned and shared media channels

PEOPLE MANAGEMENT (Where Applicable) -Find and hire the right people to drive regional Sports Marketing initiatives
-Manage direct reports towards annual regional business objectives
-Enable a high-performing culture by focusing on individual, strengths-based development
-Identify and train high potential employees for succession opportunities
-Provide direct, consistent, and productive feedback to help maintain quality performance
-Create and maintain a culture that rewards relentless effort and exceptional execution in line with Red Bull’s values