Senior Manager, Brand Marketing

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 20 hours ago

Areas that play to your strengths (all the responsibilities we'll trust you with) Expand all Collapse All CONSUMER INSIGHTS Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights,
demographics, and psychographics to influence marketing initiatives
Responsible for communication of business results to the regional marketing team (and others as
Communication of consumer motivations and behavior to broader regional team
•Represents the knowledge of the RB consumer to key partners and/or customers
Clear understanding and communication of competitive environment
Guidance and direction for regional consumer profile(s) development
Identify opportunities to enrich understanding of consumer motivations, beliefs and behaviors in
order to inform planning and execution.

PRODUCT MARKETING Develop & communicate appropriate, relevant, and measurable Brand Marketing objectives for
the region
Ideation and execution of National Occasion, Beverage Initiative and Consumer Activations at
the Regional level
Identification of local Big Moments in line with National Product Marketing direction
Execution of National/Regional Business Plan
Input into National Plan and Regional requests during the BP process
Protect brand equity by ensuring all local brand/beverage efforts are executed in line with Red
Bull standards
Support the engagement of current and next generation consumers by coaching & developing
Lead collaboration with regional Sports, Culture, and Communications teams to optimize outcome
of brand initiatives

WIRING OF RETAIL Represent the consumer in key customer meetings (e.g. T2T, JBP, Item presentation)
Identification of opportunities for National programming to be executed at local accounts that
motivate consumers to buy our product
Identification and development of local retail programming opportunities that “fill in gaps” of
national programming
Lead retail activation strategy for priority customers within the region, acting on insights garnered
from disparate sources

LEADERSHIP & MANAGEMENT Work to develop and coach large team of direct, indirect and part-time work force
Closely manage Brand Marketing budgets for the region while coaching BMMs and ensuring
efficient & responsible Consumer Collecting spends
Live the Brand Marketing standards (sense of urgency, innovation, calculated risk-taking, and
integrity) and lead by example