Student Marketeer - Student Brand Manager - California State University, Fresno

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted an hour ago

Areas that play to your strengths (all the responsibilities we'll trust you with) Expand all Collapse All CAMPUS MISSION Identify key groups we must win on campus
Build a campus plan that ensures an impact (aligned by local market needs) on the total undergraduate and graduate audience throughout semester in accordance with the Student Marketeer, SBM KPIs, engaging new users and diverse groups on campus via the following tactics:
Driving trial on a daily basis via one on one seeding
Building image via Red Bull owned events, hacks, screenings, sharing RB properties via social media Integrate our product and brand with Big Moments, unique to campus experiences and select third party events
Drive visibility and availability of the product by placing POS and passing on sales opportunities to the CCS/DPM
Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus
Build relations with and secure coverage of RB properties via the campus media
Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role

PRODUCT AND BRAND EXPERT Act as a Red Bull ambassador at all times: always professional and courteous to consumers/campus contacts/authorities
Become a credible product and brand expert: know the product ingredients and brand values Identify relevant image and usage occasions: incorporate brand and product knowledge into an ambitious campus plan
Develop and maintain a working knowledge of Red Bull properties and athletes
Maintain knowledge of global, national and regional events and initiatives
Build brand awareness via social network sharing of relevant Red Bull content

SALES SUPPORT Assist local sales team to ensure perfect distribution and visibility on and around campus
Visit local accounts to check stock and point of sale displays
Identify distribution opportunities on and around campus
Routinely work with distributors to open new accounts and support sales drives
Occasionally participate in meetings with local sales team to align marketing and sales strategies

MANAGEMENT AND ADMINISTRATION Ensure a constant flow of new ideas on Red Bull's online collegiate portal (RBU)
Submit activity through pictures and reports via RBU
Report school beverage contracts and top sales opportunities on and around campus
Aid in recruitment and training of the Student Marketeer - SBM
Identify and gather contact information for future Student Marketeer, Wing & SBM members
Identify future sampling opportunities and share relevant information with CCS and Student Marketeer Captains