Senior Manager, Culture Marketing

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 4 hours ago

Areas that play to your strengths (all the responsibilities we'll trust you with) Expand all Collapse All PLANNING & COLLABORATION • Influence business planning by identifying regional Culture Marketing opportunities and leading the development and build-out of potential culture activations for the Region
• Serve as a culture expert within your Region, understand what is currently relevant within the culture landscape and consistently identify emerging trends and scenes to build for the future
• Lead Red Bull brand activation strategy at supported third party Culture Marketing events within the region
• Contribute to cross-functional planning, leveraging departmental strengths to create impactful plans for the brand
• Collaborate with colleagues responsible for event programming to develop locally relevant and inspirational initiatives

EVENTS & PROJECTS • Lead project management and execution of the annual Culture Marketing business plan
• Define and evaluate what success looks like across all stakeholders through facilitation of project kick-off, post mortem and recap exercises
• Oversee the delivery of local event properties, both Red Bull titled and 3rd party, always ensuring product availability and perfect production executions
• Effectively manage and allocate regional culture resources to ensure on-time and on-budget delivery of projects and events
• Lead development and execution of below the line marketing plans to achieve desired event and project objectives
• Implement and manage event ticketing initiatives to optimize consumer touch points and maximize incremental revenue
• Support the Communications team to achieve optimal media outcome
• Collaborate with Brand and Partnership teams to identify appropriate amplification opportunities within local events

ARTISTS & INFLUENCERS • Identify and nurture relationships with regional artists and opinion leaders to drive product trial and amplify our existing culture initiatives
• Identify locally relevant opinion leader stories and help create opportunities to amplify their reach within and beyond the region
• Establish a rich network in regional culture scenes to maintain awareness of emerging trends and opinions leaders
• Identify opportunities to create the right artist and/or industry moments designed to deliver unique brand experiences and convert participation into our Marketing initiatives

PEOPLE MANAGEMENT • Find and hire the right people to drive regional Culture Marketing initiatives
• Manage direct reports towards annual regional business objectives
• Enable a high-performing team by coaching individual, strengths-based practices
• Identify and train high potential employees for succession opportunities
• Provide direct, consistent, and productive feedback to help maintain quality performance
• Create and maintain a culture that rewards relentless effort and exceptional execution in line with Red Bull’s values