The role of the Communications department is to develop and define the overarching messaging and communications strategy for the brand, and to get people to talk about Red Bull through media coverage, opinion leader engagement, and partner content amplification. The department develops and maintains media relationships, brings opinion leaders into the Red Bull world through experiences, and works with partners to share our key messages. As the Sr. Manager, Communications, you will lead the Communications efforts for the region, with the goal of increasing awareness of and affinity for the Red Bull brand and its local events, athletes and media projects. You will be responsible for developing the annual regional Communications plan, ensuring all communications are executed on-budget and achieve their planned engagement targets. Areas that play to your strengths (all the responsibilities we'll trust you with) Expand all Collapse All Communications Planning Provide business planning inputs to support development of Regional Communications plans with your Regional cross-functional leaders and SaMo Communications team
Ensure Regional Communications plans utilize the most efficient tactics to drive media coverage and reach new consumers and influencers
Pitch for and lead the implementation of field Productions and all communications surrounding local Marketing activities
Work closely with the other members of the region Marketing team and SaMo departments to build and execute comprehensive campaigns.
Devise ‘breakthrough’ buzzworthy PR moments and activations to elevate the company’s message, bringing new perspectives and vision that tap into the brand’s roots
Campaign Execution Define objectives, goal, messages, and tactics for each local communications initiative and identify the appropriate tools and amplification channels for each campaign.
Manage dedicated communications budget to reflect priorities and deliver expected outcomes
Act as a Media House liaison for the region, identifying local stories and media opportunities
Own and maintain a comprehensive region calendar of Red Bull national and regional initiatives
Collaborate with key Region and SaMo stakeholders -- including brand, sales, event marketing, production -- to achieve campaign goals.
Oversee accurate and consistent representation of the Red Bull brand in all regional activations.
Measure outcome using analytic tools and report results to key internal and external stakeholders.
Keep SaMo informed of needs and opportunities in the region.
Create scalable communications templates, which the field marketing teams can utilize for the planning, execution, optimization and reporting of local or endemic initiatives.
Act as a key liaison between Communications team and external regional Agency partners
Review estimates for campaign services and effectively manage to budgets
Thought Leadership Lead a team responsible for the development and distribution of strategic PR communications and campaigns that influence and engage regional and national audiences
Be constantly aware of emerging communications trends, products and technologies.
Provide input on campaigns that delight our consumers and enhance Red Bull’s reputation for creativity and inspiration.