Specialist, Media Advertising

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 11 days ago


Areas that play to your strengths
(all the responsibilities we'll trust you with)


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MEDIA CAMPAIGN MANAGEMENT



⏵ Execute integrated and digital media plans for advertising campaigns working closely with the media
agency and campaign managers. Media touchpoints can include TV, WebTV, Display, Social, Search,
Radio and OOH across various buying models such as Direct vs. Programmatic
⏵ Responsible for day to day campaign management including executional requirements (outlined
below), media optimizations, reporting, and budget reconciliation
⏵ Work with internal Campaign Managers to ensure creative is built and delivered to spec for media plan
execution
⏵ Ensure agencies deliver insightful, comprehensive post campaign analyses on schedule with learnings
applied to future campaigns
⏵ Collaborate with media agency to develop and manage campaign benchmarks on an on-going basis












BUDGET MANAGEMENT



⏵ Maintain day to day campaign media budgets ensuring budgets are optimized against the strongest
performing placements, delivering in full
⏵ Ensure timely and accurate billing and reconciliation of media activity
⏵ Ensure accurate reflection of media activity across planned and reconciled phases within Red Bull’s
internal budget management platforms (RAMP, BI) working closely with the agency and Finance teams












DIGITAL MEDIA STEWARDSHIP



⏵ Ensure all digital media campaigns are executed in line with Red Bull requirements
o DMP tag implementation, QA and on-going tracking
o Monitor media tracking and data flow across internal reporting systems (Minerva and Atlas)
o Implementation of Red Bull taxonomy across all digital channels
o Implementation & QA of tracking pixels across associated campaign landing pages
⏵ Understand and leverage all data available (1P party data such as DMP as well as 3P data sources,
etc.) for media targeting to ensure campaigns are delivering on an audience-centric approach
⏵ Identify latest digital media trends, partners, and emerging technologies to continuously innovate and
diversify media plans on an on-going basis