Specialist, Consumer Insights

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted yesterday

Areas that play to your strengths
(all the responsibilities we'll trust you with)

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Support large-scale strategic initiatives

Support large-scale custom strategic research such as A&U/segmentation studies, need state analyses, and strategic deep dives.  The specialist would assist the project lead through all key milestones, including questionnaire development, vendor management, results analysis, and report creation
Assist in adapting learnings to unique internal audiences. This includes editing content for individual cross-functional stakeholders (including advertising, product sampling, sports and culture marketing, social/digital, sales/business insights) and connecting clear and actionable recommendations with both each department’s specific needs and broader business objectives
Serve as point person for ongoing brand tracker project management.  This includes vendor management (e.g. questionnaire writing, sampling plans, data discovery), analyzing results, and working on key recommendations to inform business planning and marketing strategy

Lead ad hoc research projects

Lead ad hoc research projects such as event intercepts, marketing effectiveness research, and product studies.  Here, the specialist would manage all applicable research from start to end, from determining methodology to developing the questionnaire, managing the vendor, analyzing results, creating the report, and sharing the results
Present results and actionable recommendations to select groups of key stakeholders

Serve as the team’s analytics guru

Lead all quantitative custom analyses for Red Bull’s brand tracking data
Answer ad hoc pressing national or regional business questions about consumer behavior.  This includes being able to extract data from both survey-based custom data sets and syndicated data (ex: IRI, Statista, GIS), synthesize key findings, and then visualize those findings in compelling stories. 
Be the data expert for marketing application/analysis of key Red Bull sales and shopper data sources (e.g. IRI sales, internal depletions)

Partner across the organization

ork comfortably across the organization (e.g. brand marketing, sports, culture, advertising, digital/social, sales, Red Bull Media House) to deliver insights in different ways for different audiences.  This role will often serve as the face of the insights group, and it is vital that information is delivered accurately, consistently and credibly among a range of different groups.
Identify opportunities, create relationships, and collaborate fully with global and U.S. regional stakeholders, as well as the core Red Bull North America team
Partner with other insights functions (e.g. shopper insights, audience/social insights) as a collaborator and “dot connector” who bridges many teams and insights together 
Help make consumer insights research easily available for the entire organization