Student Brand Manager - Dalhousie University

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 12 days ago

Our Student Brand Managers (SBMs) are responsible for building a local face of our global Red Bull brand on their respective university campus. They bring the brand to life by implementing the Red Bull marketing mix and increasing product availability and distribution on their campus. Their main objective is to integrate Red Bull into the student lifestyle through the planning and execution of marketing activities, initiatives and projects that are targeted towards university students.


Areas that play to your strengths
(all the responsibilities we'll trust you with)


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CAMPUS MISSION 



  Represent Red Bull at their university by living and breathing the Red Bull brand and company values
 
Infuse Red Bull into the student lifestyle through spotting trends, coordinating projects on campus, and supporting student events
 
Integrate product and brand with Big Moments unique to campus experiences (i.e. Frosh Week) and select third party events
 
Develop and maintains relationships and support of key university bodies and individuals
 












PRODUCT AND BRAND EXPERTS



 
Target new consumers through identifying key moments of need and demonstrating the functionality of the product
 
Become a credible product and brand expert; know the product ingredients and brand values
 
Build brand awareness via social media sharing of relevant Red Bull content
 












SALES SUPPORT



 
Collaborate with local sales team to maximize sales and visibility on and around campus
 
Identify new distribution opportunities on and around campus
 
 












MANAGEMENT AND ADMINISTRATION



 
Submit event and project recaps through brief reports with pictures
 
Maintain key knowledge of school beverage contracts and top sales opportunities on and around campus
 
Aid in recruitment and training of potential SBMs