Red Bull first entered the Esports space nearly a decade ago with its athlete sponsorship of Dave Walshy Walsh. We have now become a trusted and infused brand not only in Esports, but also in the wider world of Gaming. Our hard work, and dedication to authenticity has created engagement opportunities for Red Bull across a wide range of Gaming consumers, from Esports enthusiasts to casual Gamers. One key engagement opportunity, and a top growth priority for Red Bull, is expanding product consumption occasions across all Gaming audiences. In partnership with our Red Bull North America Gaming team, this role will own the creation of innovative occasion-based marketing strategies and build distinctive marketing programs that drive engagement, relevance, and consumption. This person will play an integral role in continuing to bring our brand to life as we further our success and expansion with-in Gaming.
RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:
Expand all OCCASION-BASED MARKETING
GLOBAL AND REGIONAL ALIGNMENT