This Advertising Specialist is responsible for supporting the National and Regional teams in planning, executing and managing the lifecycle of all self-serve, Advertising campaigns. The Advertising Specialist will be the lead for all Paid Social and YouTube (as applicable) activity holistically including strategy, budgeting, execution, optimization, benchmarking, and best practice implementation. This position is expected to work directly within social and YouTube platforms to ensure a top-of-the line paid strategy, guidelines & best in class execution. In addition, they will support the Director of Advertising Media to develop QBR objectives and content with Social and Agency partners. This position is also responsible for supporting in the detailed reporting and benchmarking of all National advertising campaigns as it relates to Paid Social. This position is also expected to support the Advertising department with general project and campaign responsibilities as needed.
RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:
Expand allPAID SOCIAL & YOUTUBE MANAGEMENT & EXECUTION
BRAND STANDARDS STEWARDSHIP
DATA MANAGEMENT, REPORTING & ANALYSIS