The purpose of the Regional On Premise team to is to fully own the on premise commercial and non commercial channel for the [region] within Red Bull North America (RBNA), covering all on premise activities except Key Accounts, including sales, marketing, and distribution.The On Premise Marketing Manager (OPMM) translates and executes the national On Premise Marketing strategy at a region level, leading industry & consumer marketing initiatives within the business unit, while expanding reach in events winning more consumers into the category, ensure Red Bulls positioning as a premium product in the market and driving more cans in hands in the On Premise and
The OPMM is the main POC for the On Premise team within the business unit for everything brand, trade, consumer, and industry related, and owns end to end execution of Festivals and 3rd party events in the region, coaching and leveraging local On premise teams.
RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:
Expand allExecute On Premise Marketing Strategy
Drive consumer & industry strategies for Scale & Impact
Lead the On Premise team in marketing initiatives
Expand reach & drive trial through events
Leverage marketing assets into the On Premise
"Live" the Red Bull On Premise Culture: "Create Affinity"