Visual Communications Lead - Retail Stores

Park City Utah

0 year(s)

Job Description
The Visual Communications Lead will communicate all merchandising directives, signage, and visual input to the store fleet. They will also assist in new store opening communication and strategy.


Oversee all visual communications to the field – create and distribute visual direction books by season

Align with creative marketing team on all creative assets for in store. (in store retail signage, window vinyls, in store graphics)

Manage and oversee all fixture orders for new stores – working with the architecture firm

Manage new fixture development communication

Attends business meetings and reacts to merchandising strategy accordingly

Identify key product priorities from buying and planning and assist in communication to teams

Assist in new store openings

Develop merchandising strategies for new product launches and seasonal initiatives for retail spaces

Assist in leading new store openings. Create compelling stories through merchandising and in-store displays.

Partner with cross-functional teams to advise on seasonal assortments, store capacity, fixture design and marketing needs

Oversee the seasonal visual merchandising updates – partner with merchandising and planning to ensure we are telling a compelling story through our assortment

Attend seasonal buy review meetings and all other applicable meetings that help drive the retail strategy.

Work with the Director of Visual Merchandising to identify key outfitting looks for the season.

Partner with the planning and merchandising teams to create and manage data base of store types, visual iterations, and elements.


Seek it. Find it. Send it. We help customers seek the perfect gear for their backcountry, find their awe, and send it their way. Through our five brands—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and Steep&Cheap—we give our customers the gear, knowledge, and inspiration they need to chase life’s greatest moments. We foster local outdoor communities around the locations of our expanding number of retail stores, and we’re actively creating a more inclusive and equitable outdoors for all through our Diversity, Equity & Inclusion initiatives.

We’re a company of Gearheads and we offer personalized expertise at every level of the organization. This means we curate the best assortment of premium gear and apparel, a premium shopping experience, personalized Gearhead advice, super-fast and accurate fulfillment, and aspirational and informative content.

We take growth and personal fulfillment seriously. For our employees—aka, our Herd—this means career growth potential and the ability to take ownership and make an impact daily. We offer perks like an exceptional gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office.

When you join the Backcountry Herd, you join a crew that is passionate about their jobs and equally stoked on the outdoors. Pre-dawn skintrack laps are the norm, MTB rides are our lunch break, and you’ll regularly find coworkers hitting the trail together post-work. Benefits are competitive and include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, Flexible Spending or Health Savings Account.