Backcountry.com:
Sr. Product Manager, Retention Marketing Job in Park City, VT

If you are as passionate about the outdoors as you are about creating quality web-based experiences this is an ideal opportunity for you. The Backcountry product team consists of high performing individuals that tackle problems head on and own their solutions. Improving the on-site experience for our customers is what drives us, while balancing the need to drive business results. To be successful as a member of this team one needs to be customer focused, passionate about building great products that solve real issues, analytical enough to determine when success has been achieved, and communicate well both successes and failures. We collaborate closely with multiple departments to build innovative, unique online experiences that our customers love.ESSENTIAL DUTIES & RESPONSIBILITIES for Sr. Product Manager, Retention MarketingContribute to defining, articulating, and communicating our product strategy for Retention marketingParticipate in setting targets for product scorecards and lead the effort to track and communicate scorecard resultsProduce and track product dashboards and KPIs that are aligned to the product strategyCreate and manage the roadmap that drives relevant KPIsDefine and analyze metrics that inform the success of products and identify the highest-impact products to engage and retain customersGenerate and present opportunity assessments/value statements to leadership group to drive alignment and buy-inUnderstand and interpret data to develop hypotheses, define experiments to prove (or disprove) them and carry them through to their conclusionLead product team in discovery, design, implementation, and measurement of new product featuresParticipate in backlog grooming, sprint planning, daily stand-ups, sprint demos, and sprint retrospectivesPresent during company-wide product demosCreate strong cross functional relationshipsDrive release planning activitiesEnsure quality products are being delivered to customersLead acceptance testing activatesQUALIFICATIONS, SKILLS & ABILITIES:Passion for consumer Internet, customer advocacy and building amazing productsProduct management and/or product design experience with Internet products and technologiesExperience with Retention Marketing features such as email or loyalty program is a plusAbility to drive products from ideation to shipmentExperience designing simple and intuitive user interfaces across multiple devicesExceptional analytical skills to support data driven decision makingStrong interpersonal skills and ability to work in a team environmentExceptional organization, communication and presentation skillsBA/BS; Computer Science or other technical discipline a plus ABOUT BACKCOUNTRY

Seek it. Find it. Send it. We help customers seek the perfect gear for their backcountry, find their awe, and send it their way. Through our five brands—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and Steep&Cheap—we give our customers the gear, knowledge, and inspiration they need to chase life’s greatest moments. We foster local outdoor communities around the locations of our expanding number of retail stores, and we’re actively creating a more inclusive and equitable outdoors for all through our Diversity, Equity & Inclusion initiatives.

We’re a company of Gearheads and we offer personalized expertise at every level of the organization. This means we curate the best assortment of premium gear and apparel, a premium shopping experience, personalized Gearhead advice, super-fast and accurate fulfillment, and aspirational and informative content.

We take growth and personal fulfillment seriously. For our employees—aka, our Herd—this means career growth potential and the ability to take ownership and make an impact daily. We offer perks like an exceptional gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office.

When you join the Backcountry Herd, you join a crew that is passionate about their jobs and equally stoked on the outdoors. Pre-dawn skintrack laps are the norm, MTB rides are our lunch break, and you’ll regularly find coworkers hitting the trail together post-work. Benefits are competitive and include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, Flexible Spending or Health Savings Account.