Backcountry.com:
Copywriter I - Product Content Job in West Valley City, VT
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Competitive Insights
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West Valley City, VT
Full-time
About the job
The Copywriter I is responsible for creating product descriptions and detailing technical features for products across a portfolio of specialty retail sites—including Backcountry, Competitive Cyclist, and Steep & Cheap—with an emphasis on the snowboard industry and related disciplines. This position requires expertise in the technology and culture of the snowboard industry, which may include anything from working in a shop or retail setting to just loving to ride and demonstrating an in-depth knowledge of snowboard gear. In addition to snowboard expertise, any candidate will benefit from experience in other outdoor disciplines, including cycling, mountain biking, and general hiking and camping. Rather than simply reiterating catalog and vendor information, the Copywriter I's product descriptions are expected to demonstrate relevant expertise, educate the customer, and simplify decision making by accurately describing a product’s recommended use and technical or lifestyle benefits. This involves the ability to research and synthesize product information as part of an engaging and informative description, and the ability to identify and appeal to the Backcountry customer base.