Snowboard Copywriter I - Product Content
|Required Experience:||0 year(s)|
|Salary Range:||Not available|
The Copywriter I is responsible for creating product descriptions and detailing technical features for products across a portfolio of specialty retail sites—including Backcountry, Competitive Cyclist, and Steep & Cheap—with an emphasis on the snowboard industry and related disciplines. This position requires expertise in the technology and culture of the snowboard industry, which may include anything from working in a shop or retail setting to just loving to ride and demonstrating an in-depth knowledge of snowboard gear. In addition to snowboard expertise, any candidate will benefit from experience in other outdoor disciplines, including cycling, mountain biking, and general hiking and camping. Rather than simply reiterating catalog and vendor information, the Copywriter I's product descriptions are expected to demonstrate relevant expertise, educate the customer, and simplify decision making by accurately describing a product’s recommended use and technical or lifestyle benefits. This involves the ability to research and synthesize product information as part of an engaging and informative description, and the ability to identify and appeal to the Backcountry customer base. ABOUT THE JOB: • Write product descriptions for e-commerce retail sites • Ensure each description focuses on the product's unique benefits and contains the technical and use information a customer needs to make an informed purchasing decision • Ensure technical specifications for products are accurate and complete, SEO presence is maximized, and writing is compliant with in-house style guides • Synthesize information from catalogs, vendor websites and representatives, third party resources, and firsthand experience • Adopt a voice that is relevant to the product, the target consumer, and internal brand directives • Contribute to the team’s professional development by participating in department meetings, directing coaching sessions, pitching ideas, and driving efficiencies • Meet a consistent level of production across a variety of product types ABOUT YOU: • Ability to write excellent, engaging copy is a must • Experience writing for e-commerce or related industries (outdoor, lifestyle, cycling) • College degree in English, creative writing, communications, journalism, or similar field • Deep knowledge of the products that we carry and culture surrounding these target markets • Demonstrated ability to use tone/voice/story to write product descriptions that are relevant, unique, and engaging • Understanding of SEO impact and Intellectual Property rights is a plus • Experience working within a Content Management System • Ability to thrive in an ever-changing environment at the forefront of specialty retail • Proficiency in Microsoft Word, Excel, and Outlook About Backcountry Our mission is to connect people to their passions. Our five online stores—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content. We take this concept seriously, both personally and professionally, which for employees translates to careers with growth potential and the ability to take ownership and make an impact daily. Perks such as an excellent gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office make for a fun work environment. Backcountry employees will have the benefit of working with colleagues who are passionate about their careers as well as the outdoors. Benefits include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, and Flexible Spending or Health Savings Accounts.