Email Marketing Associate
|Required Experience:||0 year(s)|
|Salary Range:||Not available|
The Email Marketing Associate owns channel execution on e-mail and retention marketing programs. This is a perfect role for somebody either looking to take the next step in online marketing at greater scale, responsibility and financial impact, or for a strong analyst wanting to move into marketing. The Email Marketing Associate coordinates the execution of our email marketing efforts across multiple retail sites including Backcountry, Competitive Cyclist and Steep and Cheap. It is a unique position with exposure across a number of key marketing capabilities including customer segmentation, brand strategy, customer analytics and testing. The position will implement a structured, analytical approach to identifying campaign drivers and opportunities, rapidly testing customer-centric approaches and scaling solutions that drive customer loyalty and long-term profitability. The position has incredible power, communicating to millions of customers who are as crazy about the outdoors as you are. The email channel is a major profit center, and the role is a huge part of the growth of Backcountry. A major component of this job is communicating and syncing our plans with other departments and groups—so the ability to work and play well with others is a must. About the Job: • Create email marketing campaigns to promote products or services that apply email automation technology, A/B testing and dynamic content to improve campaign performance • Facilitate and own the execution of multiple promotional and brand-driven email efforts • Partner with the Senior Manager of Email and Retention Marketing to develop a strategic roadmap for e-mail and retention • Provide customer segmentation recommendations for testing to improve performance based upon email reporting • Analyze performance of email campaigns and make recommendations to improve deliverability, open rates, click-through rates, lead generation and conversions • Edit, test and oversee tracking for each email • Communicate email results to stakeholders in brand and merchandise • Implement A/B tests to learn and improve the performance of the program • Support and drive efforts to improve personalization • Communicate and coordinate with other departments to ensure all deliverables are met in order to execute on the email calendar About You: • Bachelor’s or equivalent experience • 1-2 years of marketing experience • Knowledge of e-mail marketing preferably with an eCommerce company • Experience with Omniture, Adobe Campaign, HTML editing, and Photoshop is beneficial • Strong analytical and Excel skills • Excellent writer and communicator (in both the written and verbal form) • Extreme attention to detail, organized and process focused • Familiarity with writing SQL queries is beneficial • Knowledge of basic branding principles • A natural curiosity, eagerness to learn and improve marketing programs • Basic understanding of direct marketing principles and testing practice About Backcountry Our mission is to connect people to their passions. Our five online stores—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content. We take this concept seriously, both personally and professionally, which for employees translates to careers with growth potential and the ability to take ownership and make an impact daily. Perks such as an excellent gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office make for a fun work environment. Backcountry employees will have the benefit of working with colleagues who are passionate about their careers as well as the outdoors. Benefits include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, and Flexible Spending or Health Savings Accounts.