Backcountry.com:
Marketing Manager, Affiliate & Influencer Job in Park City, VT

Backcountry’s mission is to connect our customers to their outdoor passions. As part of the Performance Marketing Team, you will play a vital role in helping to inspire our customers to get outside, find the right products, build strong relationships with nature and follow their outdoor pursuits, across social media and content sites for our multiple retail sites including Backcountry, Competitive Cyclist, and Steep & Cheap. About the Job: • Set influencer channel goals; define strategies, help manage agencies, networks, and direct influencer relationships to drive measurable results. • Identify key influencer and content opportunities, influencer networks and content sites in the outdoor vertical (including but not limited to YouTube, Instagram, Content Sites, Podcast etc.) • Manage all campaign elements from ideation to execution and reporting incl. budgets & channel planning, execution of goals and initiatives for continued incremental growth. • Collaborate with Events & PR Teams to activate influencers in connection to brand events. • Track, analyze and report on the effectiveness of the influencer marketing program against defined KPIS and new efforts on an ongoing basis to senior leadership and internal stakeholders. • Stays up to date on industry trends, new opportunities and best practices. About You: • 3+ years of Ecommerce Retail experience in Performance Marketing/PR with a deep understanding of Social Media. • Experience with Influencers, Podcasts, YouTube, Radio, Affiliate Marketing is a plus. • Outstanding interpersonal skills and ability to build internal and external relationships. • Exceptional analytical skills incl. the ability to analyze data and develop data based recommendations that help optimize the program. • Comfortable in a highly entrepreneurial, fast pace environment and lean team. • Passion & experience in the outdoor industry and the brands is a plus. • BA/BS required with strong academic record. About Backcountry Our mission is to connect people to their passions. Our five online stores—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content. We take this concept seriously, both personally and professionally, which for employees translates to careers with growth potential and the ability to take ownership and make an impact daily. Perks such as an excellent gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office make for a fun work environment. Backcountry employees will have the benefit of working with colleagues who are passionate about their careers as well as the outdoors. Benefits include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, and Flexible Spending or Health Savings Accounts.