Brand Manager, Brand Activations

Park City Utah
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 9 days ago
CEO Pledge

We are looking for a dynamic and strategic leader to lead Backcountry’s partnerships and experience programs. This is a highly cross-functional role where strategy and functional execution come together daily. This role will require you to navigate and influence strategy across the Backcountry matrix. You will work closely with our internal brand managers and other functional business leaders to create memorable experiences that bring our brand positioning to life. Your team will be the tip of the spear for creating relationships and developing partnerships aimed at attracting new and activating existing customers.

In order to succeed you will need to feel comfortable making data driven decisions and clearly defining the why for all projects. This role will require a deep contact list in the outdoor sports industry. The Brand Manager, Brand Activation is a core member of the Backcountry brand offense and will report directly to Backcountry’s Director of brand marketing.


Partnerships & Sponsorships – Identify key strategic partners that map to Backcountry’s brand objectives. Develop annual activation plans that maximize the investment and partnerships
Individual Relationships – Ambassadors, influencers, athletes, these are all part of Backcountry’s front line for consumer inspiration, engagement and content. This role will manage and develop these partnerships and ensure the annual activation plan is fully executed while holding the internal team accountable for delivering against all objectives.
Events – build Backcountry’s events program including: evolved strategy, planning, management, budgeting, execution


5+ years’ experience in a brand marketing/management organization
3+ years’ experience planning, managing and executing branded events
Experience managing and developing a team a must
Management brokering brand partnerships and contract negotiations with foundations, non-profits, artists, production companies and other brands
Budget management
Data Focused strategy development
Vendor and agency management
Venue negotiation experience
Sports marketing experience a plus

ABOUT BACKCOUNTRY: Our mission is to connect people to their passions. Our five online stores—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

We take this concept seriously, both personally and professionally, which for employees translates to careers with growth potential and the ability to take ownership and make an impact daily. Perks such as an excellent gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office make for a fun work environment. Backcountry employees will have the benefit of working with colleagues who are passionate about their careers as well as the outdoors. Benefits include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, and Flexible Spending or Health Savings Accounts.