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Park City, VT

Full-time | Marketing

About the job

POSITION TITLE: Email Developer

REPORTS TO: Sr. Manager, Email & Retention Marketing

BUSINESS/COMPANY/DEPARTMENT: Marketing

LOCATION: Park City

The Email Developer will be the resident expert primarily focused on building, coding and developing Lifecycle/Triggered email campaigns within our Email Service Provider’s (ESP) platform. As customer retention is a strong corporate focus, this role will play a critical role in helping Backcountry achieve our growth targets. The core responsibilities will include the creation and optimization of our customer-facing automated campaigns utilizing PHP, learning new ESP capabilities, executing sophisticated tests and troubleshooting issues. The successful candidate will be a great thought partner in recommending enhancements to Lifecycle campaigns, complex workflow configuration, and how to leverage the ESP to implement new tools and tactics to achieve business goals. This is a highly collaborative, technical position and you’ll work with multiple departments across the organization including analytics, engineering and data science.

ESSENTIAL DUTIES & RESPONSIBILITIES:

! Build complex workflows across multiple systems
! Automate email lifecycle campaigns, triggered by customer actions on and off site
! Troubleshoot coding issues and bugs related to marketing automation
! Proactively define and communicate potential opportunities and risks with stakeholders
! Collaborate closely with the data science team on incorporating various customer models
! Leverage ESP to implement new features and tactics, training the email team on how to best integrate these tools and tactics into their email strategies
! Work closely with multiple departments on challenging ESP integrations

QUALIFICATIONS, SKILLS & ABILITIES:

! 2+ years experience in marketing automation software support experience
! 2+ years experience in email coding and development
! Expertise in email-specific languages such as Smarty (PHP)
! Proficient in HTML, CSS, Javascript, C++ and Python
! Advanced experience with email service providers
! Must possess an acute attention to detail
! Good understanding of prioritizing workload using Agile Development Principles
! Demonstrated ability to handle multiple projects successfully under tight deadlines
! Ability to collaborate across multiple departments in multiple disciplines
! Utilize strong communication skills to inform email team of status of issues or projects and to resolve conflict where confusion may arise
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1501 Lincoln Blvd.#1014 Venice, CA. 90291