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Finance Manager, Marketing Finance Job in Park City, VT
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Park City, VT
Full-time | Accounting
About the job
The Manager, Marketing Finance is responsible for managing the financial planning, forecasting, and reporting for the company’s Brand and Performance marketing activities; including strategic planning, annual operating/budget review, forecasts, reporting of key metrics, providing data analytics to support channel marketing decisions, and acting as a key support and contributor to the Marketing organization. Included in these requirements are: analysis of marketing channels, providing financial support on key initiatives, cost/benefit analyses, NPV/return on investment analyses and development of effective communication to senior management. This role will also have the responsibility to build and maintain strong processes for collecting, analyzing, and reviewing financial information from throughout the organization and for building strong relationships with Marketing leadership.
ESSENTIAL DUTIES & RESPONSIBILITIES:
! Provide complete financial support for Marketing function
! Conduct analysis on marketing channel efficiencies
! Lead customer analytics: new customer vs repeat, customer revenue forecasting and development of Loyalty program KPI’s
! Provide monthly variance analysis of marketing spend versus budget and prior year
! Partner with the Chief Marketing Officer and Director of FP&A to standardize processes and drive best practices throughout the organization
! Develop and upgrade critical finance processes, business and review cadence, including leading the monthly and annual financial management cycles
! Conduct ad-hoc analyses and scenario modeling to drive decision making
QUALIFICATIONS, SKILLS & ABILITIES:
! MBA or Bachelor degree in a business related field with equivalent experience
! 5+ years of relevant Finance experience
! Previous experience with Marketing Finance
! Advanced analytical skills and the ability to drill down into the details, while also seeing and understanding the big picture
! Excellent verbal and written communication skills
! The ability to communicate effectively across functional groups and across varying levels of the organization
ESSENTIAL DUTIES & RESPONSIBILITIES:
! Provide complete financial support for Marketing function
! Conduct analysis on marketing channel efficiencies
! Lead customer analytics: new customer vs repeat, customer revenue forecasting and development of Loyalty program KPI’s
! Provide monthly variance analysis of marketing spend versus budget and prior year
! Partner with the Chief Marketing Officer and Director of FP&A to standardize processes and drive best practices throughout the organization
! Develop and upgrade critical finance processes, business and review cadence, including leading the monthly and annual financial management cycles
! Conduct ad-hoc analyses and scenario modeling to drive decision making
QUALIFICATIONS, SKILLS & ABILITIES:
! MBA or Bachelor degree in a business related field with equivalent experience
! 5+ years of relevant Finance experience
! Previous experience with Marketing Finance
! Advanced analytical skills and the ability to drill down into the details, while also seeing and understanding the big picture
! Excellent verbal and written communication skills
! The ability to communicate effectively across functional groups and across varying levels of the organization